Justin WongDecember 29, 2014 One of the most useful applications of Google Analytics is finding out where your visitors are coming from. If you have a thousand visitors a month, how many of them come from SEO? How many from social media posts, or online advertising? If any of these sources are performing poorly, you … Continue reading Making Sense of your Traffic Analysis through Google Analytics
Personal Branding Blog December 30, 2014 Every New Year is a new beginning. This means now is a great time to reflect what has/hasn’t worked for you this year and start thinking about what you want to change in your career for the next year. Then, make a plan and start applying this plan to … Continue reading Career Resolutions For The New Year
Jessica Mehring December 29, 2014 It’s almost the new year… have you done your content planning yet? Don’t worry if you haven’t. There’s still time to get your ducks in a row! Even if you plan your content one month out, it’s so much better for your sanity and your motivation than just winging it … Continue reading Business Planning For The New Year
Ken Sundheim December 28, 2014 This quarter, our recruiting firm received upwards of 33,000 resumes from all levels of sales and marketing job seekers from around the U.S. Nearly every income bracket, education level, and age is represented. I’ve spent time wondering why is Sally making 35 percent more than Bob, even though Bob is … Continue reading What Affects Your Ability To Make Money
Paul Keijzer December 28, 2014 If you follow the news like I do then you know that negatives outshine the positives – which is just so wrong! The same goes for gender diversity. When news like Microsoft’s Satya Nadella’s mistake on equal pay makes headlines but the National Association for Female Executives report on tip … Continue reading Companies Who Got Gender Diversity Right
Amanda Clark December 24, 2014 Long gone are the days of the objective statement. Employers already know that your goal is to get the job for which you are applying. The emphasis now falls on your marketing message. This is the first glimpse into who you are as a professional and what should grab … Continue reading Make Your Marketing Message Stand Out On Your Resume
Laura Donovan December 23, 2014 A couple of years ago, my mother opened her Facebook Page saw an ad for Birding event in the right sidebar. She had listed birding as a hobby on her FB profile. Last Christmas, I wrote a blog for a client and used a “blow up” Santa image as … Continue reading How Good are Display Ads at Targeting You?
Mel Ross December 17, 2014 Digital Leadership is a phrase fast becoming a buzzword for more and more businesses and business leaders. However, the word digital has built an impression or understanding that it’s all about technology. If you think that you are on a slippery road. It is as a result of the … Continue reading Digital Leadership? Or Leadership in a Digital World?
Asad Haroon December 17, 2014 More than 100 years ago, Italian economist Vilfredo Pareto observed that 20% of the population in Italy owned 80% of the land, and that 20% of the pea pods held 80% of the peas in his garden. Today, business owners everywhere rely on the Pareto principle to determine where to … Continue reading Apply the Pareto Principle to Get the Most Out of Outsourcing
Personal Branding Blog December 14, 2014 Jimmy Fallon’s monologue bit this week encapsulates this so well. He announced that Starbucks has a new Platinum Card hailing it as the gift that cries here’s $ 200 that says I don’t know you. He’s right. This season you could quickly rob yourself of points in credibility … Continue reading Success At Networking: Gifts That Rob Your Personal Brand
