by Wendy Marx June 10, 2016 Follow @wendymarxJune 10, 2016 Can a boring, unsexy B2B company rock social media? You bet! Marketing guru, Jay Baer, says it best: “Social media can be MORE transformative for a B2B company than a B2C company… because B2B has a smaller potential customer base, a higher average price point.” … Continue reading The B2B Small Business Marketing Guide To Crushing It On Social Media
by Robert Gloer June 6, 2016 Follow @IOUFinancialJune 6, 2016 Common Mistakes When Applying for a Business Loan If you run a small business, sooner or later you are going to need an infusion of capital. When you are ready to take the plunge and seek funding, you don’t want to make a mistake right … Continue reading Common Mistakes When Applying for a Small Business Loan
by Tahir Akbar June 4, 2016 Follow @tahirakbrJune 4, 2016 If we look at the post-recession business-for-sale market, it has generally favored the buying side for various reasons. However, the recent trends and statistics indicate that the market is re-shifting its balance in favor of sellers, which means it’s turning into a more balanced market. … Continue reading 5 Steps to Selling Your Small Business at Good Terms
by Mickie E Kennedy June 1, 2016 Follow @ereleasesJune 1, 2016 Starting a business is hard and keeping it in the black is even harder. It seems everyone wants a nice chunk of change between bills, rent, taxes, and salaries. With all that money going out the door, finding a free service to handle an … Continue reading 6 Free Online Tools for Small Business
by Norman Arvidsson May 29, 2016 Follow @https://twitter.com/NormanArvidssonMay 29, 2016 It ain’t easy being a small business competing against the big boys. They’ve got the budget, the expertise, and the size to push you around. That said, it doesn’t have to be half as hard as some small businesses make it. For example, for many … Continue reading How to Automate Social Media and PR for Small Business
by Christine Watts May 26, 2016 Follow @IOUFinancialMay 26, 2016 Ask nearly any successful business owner about whether they achieved their growth alone, and you’re likely to hear the same answer: they had some help and guidance along the way. As a small business owner, it doesn’t take long to realize that you can’t be … Continue reading 5 Examples of Incredibly Helpful Small Business Advisors
by Suzanne Hoenig May 25, 2016 Follow @SMHoenigMay 25, 2016 Last week, we took a brief foray into the history of the digital social media so that we could make better informed, supportable decisions on how to allocate our social media and content marketing dollars and efforts. This week, we’ll dive a bit deeper into … Continue reading Which Visual Social Media Should Small Business Use, and Why?
by Keely Bailey May 19, 2016May 19, 2016 If you’ve ever contemplated purchasing a specific item on Amazon and then later seen an ad for that exact same product pop up on Facebook, you’ve witnessed a prime example of display retargeting. This effective advertising method convinces interested consumers to reconsider potential purchases — and it … Continue reading The Small Business Guide To Display Retargeting
by Mark Ellis May 17, 2016 Follow @businessfictionMay 17, 2016 On the surface, your business may appear to be, if you’ll excuse the pun, ‘the business’. Cash is flowing in, clients keep requesting more work and you haven’t got a single bank manager or investor breathing down your neck. Times are good, then? Not necessarily. … Continue reading How to Create a Small Business Budget
by Brian Stupp May 17, 2016 Follow @IOUFinancialMay 17, 2016 For small business owners, it can be easy to invest time and attention on day-to-day management activities, get stuck doing competitive analyses, and fail to stay focused on big-picture priorities that affect the bottom line. Most business owners know the benefits of market research, yet … Continue reading Investing in Market Research Can Pay Off for Small Businesses
