Category Archives: SEO Metrics

Embracing automation and maximizing SEO performance

Intelligent automation allows search engine marketers to schedule tasks and immediately activate data to inform smarter optimizations. Jim Yu on March 6, 2019  Creating an automation strategy should be top of mind in 2019 – indeed, it was identified by 61 percent of marketers as the top priority for optimizing marketing automation efforts in a … Continue reading Embracing automation and maximizing SEO performance

5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget

Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions. What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google wants to crawl and index content from quality sources. Crawling … Continue reading 5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget

How to Combine Paid Search With Your SEO Services to Achieve Marketing Success

Grayson Kemper — March 7, 2018 Follow @g__kemp — March 7, 2018 SEO carries a lot of baggage as a business investment. Many consider it a “magic bullet” that, if you invest in it, automatically boosts search rankings and drives conversions from search audiences. Those familiar with SEO know this is far from the truth. … Continue reading How to Combine Paid Search With Your SEO Services to Achieve Marketing Success

Making website speed and performance part of your SEO routine

Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates. Bobby Lyons on February 16, 2018   Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today … Continue reading Making website speed and performance part of your SEO routine

SEO: Top Global Domains

SEO: Top Global Domains by Laurie Sullivan , Staff Writer @lauriesullivan, (February 16, 2018) Compiled from analysis of 10 national Google indexes, Wikipedia.org took the overall ranking for the most visible website in Google search results based on a study released this week. In fact, Wikipedia is the most visible in eight out of 10 … Continue reading SEO: Top Global Domains