Category Archives: SEO Metrics

SEO Metrics You Should Be Tracking But Probably Aren’t

SEO Metrics You Should Be Tracking But Probably Aren’t by Hamlet Batista , Op-Ed Contributor, February 7, 2018 Determining your SEO success means more than just tracking Google page rankings. Marketers and their customers have one thing in common: their eyes are on the first page of Google search results. With various estimates putting the … Continue reading SEO Metrics You Should Be Tracking But Probably Aren’t →

Bounce rate: Important metric or junk data?

SEO Metrics

For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K’necht explains how you can put bounce rate into context to give it greater meaning. Alan K’necht on December 5, 2017 Over the 20-plus years since the inception of website analytics, various KPIs (Key Performance Indicators) have come … Continue reading Bounce rate: Important metric or junk data? →

My 12 most important SEO metrics to monitor

SEO Metrics

How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. John Lincoln on December 1, 2017 As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty … Continue reading My 12 most important SEO metrics to monitor →

SEO + UX = Success

SEO Metrics

These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users. Sherry Bonelli on November 20, 2017 In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number … Continue reading SEO + UX = Success →

Marketers Are Boosting Their Site Traffic 300% With These SEO Best Practices

SEO Metrics

Kristi Wilken — October 11, 2017 — October 11, 2017 Photo-Mix / Pixabay When it comes to search engine optimization these days, it’s far from enough to simply produce great work. Whether you’re sharing the written word, photos, books, slideshows, or infographics, your overall strategy should go further than just sharing and waiting. Your hard … Continue reading Marketers Are Boosting Their Site Traffic 300% With These SEO Best Practices →

I love pay-for-performance SEO — but I won’t do it. Here’s why.

SEO Metrics

Even though pay-for-performance may sound great in theory, contributor Stoney deGeyter says the reality is that the marketing provider ends up getting burned. Stoney deGeyter on March 24, 2017 Let me start off by saying that I absolutely love the idea of performing web and digital marketing services on a pay-for-performance basis. But some … Continue reading I love pay-for-performance SEO — but I won’t do it. Here’s why. →

Mapping keywords to the buyer journey in SEO

SEO Metrics

Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness. Janet Driscoll Miller on March 17, 2017 I often teach classes on SEO, and I start my presentations off by … Continue reading Mapping keywords to the buyer journey in SEO →

Marketing & SEO: A Winning Duo

SEO Metrics

Rachel Cunningham — December 20, 2016 — December 20, 2016 It’s not unusual for us to see a firm with a marketing strategy OR an SEO strategy. However, it’s less common to see a firm that has a clear marketing AND SEO strategy. We are here to say that marketing and SEO are a winning … Continue reading Marketing & SEO: A Winning Duo →

9 Reasons Not To Use Rankings As Your Google SEO KPI

SEO Metrics

By Jeff Quipp December 15th, 2016 Google has made a lot of changes over the years. And despite the fact that some of these changes have been labelled as furry cuddly animals (Pandas and Penguins), the changes have been anything but cute. For many, many companies, these changes have been disastrous. A big reason the … Continue reading 9 Reasons Not To Use Rankings As Your Google SEO KPI →

Faster Loads Impact Viewability, Trade Groups Shore Up Standards

SEO Metrics

by Gavin O’Malley@mp_gavin, September 29, 2016 Beyond simply improving the ad experiences for consumers, faster load times dramatically affect viewability rates, new research suggests. On average, the “lightest” ads have the highest viewability — 52% to 70% — according to fresh finding from programmatic creative platform Thunder. In ads under 50 kilobytes, there is a … Continue reading Faster Loads Impact Viewability, Trade Groups Shore Up Standards →