by Andrew Gazdecki February 4, 2016 Follow @biznessappsFebruary 4, 2016 Selling is obviously a critical part of every business’s success, but the thought of pushing products and services strikes fear in the hearts of many small business owners. Fear of rejection, fear of failure, fear of overselling—for those of us who didn’t spend our childhoods … Continue reading How to Overcome Your Fear of Selling
Category Archives: Sales Guide
Buyer Self Sufficiency
by Dave Brock January 13, 2016 Follow @davidabrockJanuary 13, 2016 I read a fascinating HBR Article, “How More Accessible Information Is Forcing B2B Sales To Adapt.” It’s a great article by authors I deeply respect. It’s a relatively sophisticated discussion of the digitally savvy buyer, and the increasing trend of “buyer self sufficiency.” It both … Continue reading Buyer Self Sufficiency
What Drives Sales On Social? Three Letters: UGC [Infographic]
by Bob Hutchins December 2, 2015 Follow @BobhutchinsDecember 2, 2015 “No one knows more about my brand than me.” Probably true. But it doesn’t mean that you’re the best or most effective at telling that story. Some of the smartest brands – especially in the retail space – know that user-generated content (UGC) can be … Continue reading What Drives Sales On Social? Three Letters: UGC [Infographic]
The “Need for Speed”
by Gil Regev November 29, 2015 Follow @marfeelNovember 29, 2015 With a vast majority of our lives centered around mobile devices, there is no time to play the waiting game. The “need for speed” is of utmost importance for sites to remain competitive, relevant and maximize reader engagement. Consumers get frustrated by webpage load times … Continue reading The “Need for Speed”
How To Get Into Your Prospects’ Minds
by Jeff Charles November 21, 2015 Follow @ArtisanOwlNovember 21, 2015 Raise your hand if you have ever wished you could understand your prospects and customers better. That’s what I thought. It’s really hard to persuade a prospect to become a customer if you don’t understand who they are and what they need. After all, you … Continue reading How To Get Into Your Prospects’ Minds
Urban Outfitters Shares Sink On Weak Demand Caused By Warm Weather
by Peter Mondrose November 17, 2015November 17, 2015 Urban Outfitters’ comparable sales rose less than expected in the third quarter due to weakened demand for its Anthropologie brand. The company’s shares plummeted by 7.6% in extended trading. The retailer said third-quarter comparable sales at Anthropologie, its biggest brand by sales, was flat in the quarter … Continue reading Urban Outfitters Shares Sink On Weak Demand Caused By Warm Weather
Offering a cup of coffee and use of the loo in church
Kitchens and lavatories inside churches are popular but remain controversial Kitchen behind folding doors in the nave of St James and St Basil, Fenham Photo: National Churches Trust By Christopher Howse 31 Oct 2015 A steady stream of visitors heads towards one corner of my local church. It is not a much-loved shrine … Continue reading Offering a cup of coffee and use of the loo in church
Get Naked with Your Customers
Paul BywaterOctober 26, 2015 Your customers will love you more when they can see everything… Customers want a clear picture of your manufacturing processes so they can plan more effectively. But too often their view is obscured due to internal systems which make communication difficult. Because you’re harder to do business with, both customer service and … Continue reading Get Naked with Your Customers
Sales, Business and Life Lessons from the Head Ball Coach
Gretchen GordonOctober 15, 2015 Those of you that know me well know that I am a Florida Gator. You also may know that my husband had the pleasure of coaching for Steve Spurrier, and that my son is a quarterback at the University of South Carolina, where he has had the privilege of being directly … Continue reading Sales, Business and Life Lessons from the Head Ball Coach
2 Tools Every Small Business Should Use to Instantly Increase Profit
Brian SutterOctober 14, 2015 Before starting any job, it’s important to gather the tools needed to complete the job ahead of time. Installing a sink, for example, isn’t possible without the correct sized wrench. With the wrong tools, the sink will not be installed at all or at least it will not be installed correctly. … Continue reading 2 Tools Every Small Business Should Use to Instantly Increase Profit