Category Archives: Sales Guide

Buyer Self Sufficiency

by Dave Brock January 13, 2016 Follow @davidabrockJanuary 13, 2016 I read a fascinating HBR Article, “How More Accessible Information Is Forcing B2B Sales To Adapt.” It’s a great article by authors I deeply respect. It’s a relatively sophisticated discussion of the digitally savvy buyer, and the increasing trend of “buyer self sufficiency.” It both … Continue reading Buyer Self Sufficiency

The “Need for Speed”

by Gil Regev November 29, 2015 Follow @marfeelNovember 29, 2015 With a vast majority of our lives centered around mobile devices, there is no time to play the waiting game. The “need for speed” is of utmost importance for sites to remain competitive, relevant and maximize reader engagement. Consumers get frustrated by webpage load times … Continue reading The “Need for Speed”

Urban Outfitters Shares Sink On Weak Demand Caused By Warm Weather

by Peter Mondrose November 17, 2015November 17, 2015 Urban Outfitters’ comparable sales rose less than expected in the third quarter due to weakened demand for its Anthropologie brand. The company’s shares plummeted by 7.6% in extended trading. The retailer said third-quarter comparable sales at Anthropologie, its biggest brand by sales, was flat in the quarter … Continue reading Urban Outfitters Shares Sink On Weak Demand Caused By Warm Weather

Get Naked with Your Customers

Paul BywaterOctober 26, 2015 Your customers will love you more when they can see everything… Customers want a clear picture of your manufacturing processes so they can plan more effectively. But too often their view is obscured due to internal systems which make communication difficult. Because you’re harder to do business with, both customer service and … Continue reading Get Naked with Your Customers

2 Tools Every Small Business Should Use to Instantly Increase Profit

Brian SutterOctober 14, 2015 Before starting any job, it’s important to gather the tools needed to complete the job ahead of time.  Installing a sink, for example, isn’t possible without the correct sized wrench.  With the wrong tools, the sink will not be installed at all or at least it will not be installed correctly.  … Continue reading 2 Tools Every Small Business Should Use to Instantly Increase Profit