Find out how to transform your horizontal software into a vertical powerhouse with these targeted strategies. Eric Holmen on June 3, 2024 As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should … Continue reading 8 tips to adopt vertical marketing and drive SaaS growth
Alejandra Zilak January 12, 2022 Software as a Service (SaaS) brings a lot of benefits to businesses everywhere — it’s usually lower in cost than traditional software, it saves time since there’s no installation required, and it makes it a lot easier for teams to collaborate, regardless of where in the world they’re working. While … Continue reading The 5 Best SaaS Website Examples (+Best Practices to Drive Conversions)
Stacy Lee December 16, 2021 Business leaders will often see their strategies fail, regardless of how much thought they put into it. Not every effort pays off, and not every investment is worthwhile. It’s easy to believe that the worst thing that could happen in these cases is to waste money. Yet, that would be … Continue reading Recruitment KPIs & Ways to Boost Them with Your Recruiting SaaS
Tammy Wood July 19, 2021 Image Source Testing any software product is important, but especially when you’re providing it as a service – in other words, a SaaS product. It’s no longer a case of releasing a product and calling it finished – you’ll be adding new features or providing ongoing updates. For example, if … Continue reading A Beginner’s Guide to Smoke Testing Your SaaS Product
Judy Caroll July 16, 2021 It may be easier than ever for companies to buy software, but that doesn’t guarantee success for providers. In today’s digital economy, software is sold, not bought, meaning providers must take an active role in educating, engaging, and supporting buyers. Best practices for how to sell B2B SaaS effectively—especially in … Continue reading Software Sales Strategies for SaaS Sales Reps
Yash Chawlani July 14, 2021 According to a report from Backlinko, 50.64% of the world’s population uses social media, regardless of age or internet access. Given the numbers and ever-rising popularity, social media’s use has expanded beyond our smartphones and laptops to marketing SaaS businesses. Needless to say, if you’re a SaaS business owner who … Continue reading How To Leverage Social Media to Market Your SaaS Business
MDC’s CES Tour Pitches SwaS: ‘Screen With A Service’ by Joe Mandese @mp_joemandese, January 14, 2021 Guided agency tours of CES are not uncommon, but this year’s virtual ones have expanded the audience of attendees beyond the hearty few that might have walked the floors of big Las Vegas exhibit halls in year’s past. Take … Continue reading MDC’s CES Tour Pitches SwaS: ‘Screen With A Service’
Jon Anderson October 10, 2020 SaaS websites need to be special. There’s always a temptation to focus heavily on what your software does: the technology used in your processes, the features of your offering, etc. Those things are great – and they can serve as validation of your offering’s value. But it’s important to put … Continue reading Ask These 4 Questions to Design a Great SaaS Website Copy
Jake Hatfield July 17, 2020 Optimizing your SaaS pricing page for mobile devices is doubly tricky. It’s tricky to optimize your pricing page in the first place, but optimizing it for such a small screen complicates things further. To add fuel to the fire, it can be hard to see the value in optimizing a … Continue reading How to Design Mobile SaaS Pricing Pages that Don’t Suck
Nicki Kamau — May 5, 2020 Your customer service team may own the process of getting reviews of your SaaS solution, but it’s important for your sales and marketing teams to be involved in this initiative as well. Because ultimately, the sales and marketing teams need those reviews as social proof that your company is … Continue reading How SaaS Companies can Maximize Lead Generation Opportunities with Review Sites
