Category Archives: SaaS Marketing

SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too

Tim McCormick — November 12, 2019 Follow @https://twitter.com/saasoptics I often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer, and that’s the last thing SaaS founders, CEOs and CFOs want to hear. … Continue reading SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too →

The Top SaaS Metrics Your CSM Team Needs to Monitor

SaaS Marketing

Teresa Becker — October 11, 2019 As a CSM or customer success leader, you know the importance of success – not just for your customers, but for your department and your business as a whole. But what is the best way to define success in these avenues? Success isn’t based on “we think” or “we … Continue reading The Top SaaS Metrics Your CSM Team Needs to Monitor →

Outdated SaaS Sales Tactics and What You Should be Doing Instead

SaaS Marketing

Judy Caroll — August 2, 2019 Follow @JudyCaroll1 — August 2, 2019 Software end users keep changing. This is especially true for the new end users. Their mindset and what tickles their ears and interests are not quite the same as those of past customers. We have the internet to thank for all types of … Continue reading Outdated SaaS Sales Tactics and What You Should be Doing Instead →

Top 6 Financial Tips Every SaaS Founder Should Know

SaaS Marketing

Eric Goldschein — July 24, 2019 — July 24, 2019 Starting your own software as a service (SaaS) business is an appealing way to become an entrepreneur. Just come up with your software solution, deploy it, and become indispensable to fellow business owners everywhere—right? Of course, it’s never that simple. Coming up with and creating … Continue reading Top 6 Financial Tips Every SaaS Founder Should Know →

How to Implement Inbound Marketing for SaaS Businesses

SaaS Marketing

Meggie Nahatakyan — July 16, 2019 — July 16, 2019 Software as a Service (SaaS) businesses became popular in the last few years. They have the highest demand growth rates of all companies on the market. Naturally, they have to stay on top of marketing trends. So, many turn to inbound marketing to promote their … Continue reading How to Implement Inbound Marketing for SaaS Businesses →

SaaS Growth: The “Triple A” Sprint Framework that Gets Results

SaaS Marketing

Wesley Bush — July 1, 2019 — July 1, 2019 Many SaaS companies launch a product-led growth model—but never update it. When the executive team calls me and asks why they aren’t converting users into customers, I tell them to buy a plant. Seriously. If they don’t water the plant, it’s going to wither and … Continue reading SaaS Growth: The “Triple A” Sprint Framework that Gets Results →

Taking Your First Steps: Introduction to Google Ads for SASS Companies

SaaS Marketing

Jacob Brain — June 1, 2019 — June 1, 2019 200degrees / Pixabay “Get $ 100 in Free Ads!” “Free $ 75 Ad Credit” “Claim Your Free Ads Coupon” We have all seen these ads online. It seems like every SAAS product has some partnership with Google that can get you “free money”. And yet… … Continue reading Taking Your First Steps: Introduction to Google Ads for SASS Companies →

Why Every Agency Should Partner With an Affiliate Marketing SaaS

SaaS Marketing

Robert Woo — May 26, 2019 — May 26, 2019 Marketing and web design agencies who offer comprehensive packages for eCommerce brands usually offer the standard things: SEO, SEM, social media, email, etc. However, some agencies drag their feet when it comes to offering an affiliate marketing solution as part of their package. This is … Continue reading Why Every Agency Should Partner With an Affiliate Marketing SaaS →