Joel WindelsSeptember 22, 2015 A cliche of modern discussion in social marketing is to focus upon ROI and how elusive it can be. We’ve been exploring the topic ourselves plenty recently. Although we firmly encourage the use of social data to measure the performance of a business – facilitating better decision making and indicating the … Continue reading Social Media ROI: Lessons from eBay, McKinsey and Unilever
Priya Florence ShahSeptember 1, 2015 When I started reading up about Social ROI, I found it so confusing, I wondered how other business owners were managing to understand it. I’ll be the first to admit I don’t do great with numbers or formulae. But in the process of creating their guides on ROI for social … Continue reading ROI Of Social Media: Why It Matters And How To Measure It
Suzanne HoenigAugust 29, 2015 I’ve been a bootstrappy, DIY, organic lead gen, jargon-slinging social media pro since way back. What I mean by that is, my social media and content marketing clients have been small and medium businesses and nonprofits. Even when I work with big Fortune 500 companies, it’s typically with a small internal … Continue reading Can You Calculate Social Media ROI?
Alex BirkettAugust 27, 2015 Imagine you’ve been working on optimizing a site for a while now, say 3, 6 or even 12 months. You’ve had solid winners each month, and you’re confident in the test results. These are not imaginary lifts. But now your conversion rate looks the same as when you started. How do … Continue reading How Can We Really Measure The ROI of Optimization?
Blair StrasserAugust 15, 2015 As the organizations are gradually realizing the importance of social media, they are also increasing the budgets allocated for the same. But increasing budget also means that the marketers cannot do it casually. They must deliver visible and quantifiable results. This is exactly where the question of return of investment comes. … Continue reading 5 Tools to Improve Your Social Media ROI (On a Budget)
Alastair KaneAugust 15, 2015 Why Create A Video Or Webinar Campaign? As varied content like infographics or ROI calculators increase in popularity, video content is increasingly common. There are many reasons you might use video within content marketing campaigns. From a recorded webinar to an informative short, a June 2015 report from B2B Marketing stated that … Continue reading Steps To Consider – Measuring The ROI Of A Video Campaign
Tracey WallaceJuly 30, 2015 Facebook reporting gives marketers a whopping 145 metrics to look at, and yet, Facebook reporting is only half of the equation when it comes to understanding if your Facebook ad spend is reaping you positive ROI. In comparison to the likes, shares and clicks your Facebook ad generates, the activity that … Continue reading The 7 Must-Measure Facebook Ad Analytics To Increase Your ROI
Ian NewcombeJuly 29, 2015 Customers appreciate an easy product returns process, and multi-channel returns can be a huge selling point. High volumes of product returns are nothing new in direct retailing. Catalogue shoppers have been sending back unwanted purchases for decades. Online shopping has simply given the quantities a massive boost. Even more so than (July … Continue reading Managing Multi-channel Returns: The Low Down
Joe MatthewsJuly 27, 2015 Unlike most marketing efforts, event marketing strategies often go unchecked. Despite the millions of dollars that brands continue to invest in live events like auto shows and music festivals, very little of this spending gets tracked. It begs the question – what is the return of event marketing? This is a … Continue reading Three Ways to Start Tracking ROI at Live Events
ZOG DigitalJuly 22, 2015 Developing a human presence in today’s digital age can help differentiate your brand and build stronger connections with users. Even large brands like Google have chosen to not take themselves too serious by leveraging clever humor to deliver their industry-leading content and service offerings. Balance your strategy and delivery to provide … Continue reading LOL for ROI: Increase Conversions With Humor
