Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them. Kim Davis on December 20, 2024 “Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking … Continue reading What retailer marketers should be thinking about in 2025
This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns. Chris Wood on December 5, 2024 IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for … Continue reading IAB finalizes retail media networks standards for in-store
Calls for standards and in-store experiences prevail at IAB Connected Commerce Summit: Retail Reimagined in New York. Chris Wood on September 19, 2024 Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in … Continue reading Retail media networks evolve with new in-store measurement standards and omnichannel strategies
How One Ad, Data Expert Intends To Change Retail Media by Laurie Sullivan , Staff Writer @lauriesullivan, July 29, 2024 AI-supported incrementality will become a bigger focus for retail media, because it will more easily identify the parts of campaign programs that work and parts that do not. “Before the end of this year, we will … Continue reading How One Ad, Data Expert Intends To Change Retail Media
How To Stop Wasting Your Money In Retail Media by Kiri Masters , June 7, 2022 Retail media networks are booming, with Marriott and Ulta the latest to enter the segment last month. Increasingly, they’ll be priority advertising venues, for two reasons: They connect directly with known shoppers, and they provide valuable behavioral insights. With … Continue reading How To Stop Wasting Your Money In Retail Media
There are some reversible, pandemic-related wins but at least one trend that may be long-term. Think TikTok. Kim Davis on February 11, 2022 According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing … Continue reading 10 top retail sector video ads of 2021
Bruce Hakutizwi — March 23, 2020 Since the retail apocalypse of 2010 when many North American brick-and-mortar stores closed their doors, retailers have been looking for alternative ways to sell merchandise. And, even though online seemed to be the new way to go, some retailers didn’t want to reject the concept of physical stores entirely. … Continue reading Is There Room for Pop-up Retail in Your Hometown?
Kaleigh Bulford — September 11, 2019 — September 11, 2019 At Stryve, we believe that it’s important to cross-pollinate with other professions and industries. To seek inspiration outside of marketing. To boldly go where no one has gone before! That’s why you might run into us at a conference about architecture, or a workshop on … Continue reading How Retailers Have Stepped Up Their Game and How Digital Marketers Can Do the Same
Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows by Laurie Sullivan @lauriesullivan, (November 28, 2018) Retailers that changed their Thanksgiving Day strategy and began running promotions through the week rather than the holiday weekend began to see benefits from the move from consumers getting a jump on their holiday shopping. Hitwise, a data … Continue reading Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows
Richard Shapiro — August 21, 2018 Follow @RichardRShapiro — August 21, 2018 MetsikGarden / Pixabay In a recent article in The Washington Post, Minimum Wages are Rising, Pay for Experienced Retail Workers is Not, the authors write,“Retailers have made headlines for raising their minimum hourly wages in quick succession — CVS to $ 11, Costco … Continue reading Is it Worth Paying Experienced Retail Associates Higher Salaries?
