Angela Shah “Personalized shopping” has long been the guiding light for retailers. But in the age of Amazon (NASDAQ: AMZN), traditional stores have been searching for the best way to digitize what was once a person-to-person process. “Internet shopping is now across mobile and Web, and now, the is, ‘How do we … Continue reading Getting Personal: Retailers Use New Tech to Court Individual Shoppers
Placed Tracks Feet Into Stores by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2018 Search marketers who have begun to tie in-store visits to search advertising and marketing now have a free tool that compares foot traffic in physical stores. Placed, acquired by Snap in June 2017, has released the free tool Placed Insights to … Continue reading Placed Tracks Feet Into Stores
Retailers Are Trying to Cope With Online Threat: Report by Ray Schultz , January 16, 2018 Retailers are testing email as part of an effort to fend off online competition. But that’s only one of many things they are trying, according to a study by Applied Predictive Technologies (APT), released at NRF 18. The report … Continue reading Retailers Are Trying to Cope With Online Threat: Report
As traditional retailers continue to struggle, columnist Evan Magliocca explains why it’s a unique opportunity for smaller brands to prosper amid the wreckage. Evan Magliocca on January 10, 2018 Recent retail news headlines have been focusing on two major areas: the apparent death-knell of traditional retail stores and the market shift of customers to … Continue reading How independent retailers can thrive in a volatile market
Ronald Dod — October 31, 2017 Follow @Visiture_Search— October 31, 2017 Amazon has been having huge success over the past years, and it doesn’t seem like it’s going to stop anytime soon. According to an analysis by Slice Intelligence, 43% of all online retail sales in the U.S. went through Amazon in 2016. This is … Continue reading The Future of Selling on Amazon for Online Retailers
Ji-A Min — October 5, 2017 — October 5, 2017 Retail is making headlines again: While Toys R Us filed for bankruptcy recently, Target announced plans to hire 100,000 holiday workers, up 40% from last year. As one of the first retailers to announce their hiring plans for the 2017 holiday season, Target’s hiring plans … Continue reading Retail Hiring Is On The Rise: 3 Tools That Can Help
Rahis Saifi — October 3, 2017 Follow @57rahis — October 3, 2017 The term resilience refers to the process of adapting appropriately in the face of threats, tragedy, trauma, or adversity among other sources of significant stress. The business environment has all these stressors and thus and forward-looking entrepreneur should have resilience for him to … Continue reading How Resilience Can Help You to Adapt Goals of Your Business
As the holidays edge closer, columnist Tom Mucklow takes a look at how marketers can improve the mobile and overall customer experience to get higher conversions this season. Tom Mucklow on September 26, 2017 It may still feel like summer, but it’s never too early for consumers to start thinking about what that special … Continue reading Retailers, get ready: It’s the most mobile time of year
Many brick-and-mortar businesses have come to view Amazon as a threat to their bottom line, but columnist Adam Dorfman illustrates how smart business owners are using Amazon to their advantage. Adam Dorfman on September 13, 2017 Attention retailers: Amazon doesn’t have to be Public Enemy Number One. Yes, Amazon has a well-deserved reputation for … Continue reading How retailers can put Amazon to work for them
Shane Shirley — August 28, 2017 Follow @FactoryDPromos — August 28, 2017 TeroVesalainen / Pixabay More than 90 percent of retail brands are active on two or more social media channels. However, more than 80 percent also said that their customer engagement methods on social media need improvement. As John Andrews and Ted Rubin (PrevailingPath.com … Continue reading 9 Social Media Ideas for Retail Marketers
