Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for turbulent times. Constantine von Hoffman on April 17, 2025 The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned … Continue reading IAB report reveals digital ad growth and marketers ready for economic turmoil
Category Archives: Reports
Gartner Maps Process To Teach GAI About Brands
Gartner Maps Process To Teach GAI About Brands by Laurie Sullivan , Staff Writer @lauriesullivan, March 4, 2025 Lured by the potential of generative AI (GAI), many marketers struggle to adopt the technology and get the desired results within a budget. The models need to understand a company’s products and services, and what makes them appealing to … Continue reading Gartner Maps Process To Teach GAI About Brands
Methane is spewing from U.S. landfills, in amounts exceeding EPA limits, report shows
May 16, 2024 Methane is spewing from U.S. landfills, in amounts exceeding EPA limits, report shows The report, issued by Industrious Labs, shows that EPA regulations are insufficient. BY Reuters Methane emissions at nearly two dozen U.S. landfills regularly exceeded federal limits and in some cases were higher than facility owners reported to the government, … Continue reading Methane is spewing from U.S. landfills, in amounts exceeding EPA limits, report shows
CPC Report Shows Where Ad Costs Fell And Rose
CPC Report Shows Where Ad Costs Rose And Fell by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2024 Pacvue’s Q1 2024 report examines fluctuating ad costs across platforms from Amazon to Instacart to Walmart during the first quarter of 2024, drawing on insights from thousands of advertisers. It shows how retail media continues to chip … Continue reading CPC Report Shows Where Ad Costs Fell And Rose
New Gartner report challenges conventional wisdom on holiday marketing
Many brands will be marketing around price this year. Use inclusivity and ESG achievement to stand out in the crowd. Constantine von Hoffman on September 13, 2023 With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, … Continue reading New Gartner report challenges conventional wisdom on holiday marketing
Gartner: Generative AI Once Again Shaking Up Marketing Departments
Gartner: Generative AI Once Again Shaking Up Marketing Departments by Laurie Sullivan @lauriesullivan, August 23, 2023 Despite risk-management challenges, 14% of 405 senior marketing technologists participating in a Gartner survey said they have invested in tools based on generative artificial intelligence (GAI), but another 63% said they plan to do the same within the next … Continue reading Gartner: Generative AI Once Again Shaking Up Marketing Departments
Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe by Laurie Sullivan @lauriesullivan, August 8, 2023 Online prices in July 2023 fell 1.6% year-over-year (YoY), marking the eleventh consecutive month of YoY price decreases, according to the Adobe Digital Price Index (DPI). Prices fell for 11 of the 18 categories tracked by Adobe … Continue reading Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Reed: Magnitude Of Q2 Tech/Telecom Softness Took WPP By Surprise
Reed: Magnitude Of Q2 Tech/Telecom Softness Took WPP By Surprise by Richard Whitman , Columnist, August 4, 2023 WPP CEO Mark Reed told analysts on an earnings call today that while the firm was expecting tech and telecom sector softness in the second quarter the company was surprised at the magnitude of the shortfall in the … Continue reading Reed: Magnitude Of Q2 Tech/Telecom Softness Took WPP By Surprise
Gartner: Give up on the complete view of the customer
Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree. Kim Davis on May 25, 2023 Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. He described as “wishful thinking” the following … Continue reading Gartner: Give up on the complete view of the customer
Nielsen’s national TV ratings gets accreditation back after 19-month suspension
The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers. Constantine von Hoffman on April 18, 2023 The Media Ratings Council is restoring accreditation for Nielsen’s national TV ratings after a 19-month suspension. The move comes on the eve of the 2023-24 upfronts … Continue reading Nielsen’s national TV ratings gets accreditation back after 19-month suspension
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