Category Archives: Reports

Social media pages for store locations have 5x the engagement of brand pages [Report]

On Facebook, 25x more impressions took place on local Pages. Greg Sterling on July 11, 2017    Until comparatively recently, most multilocation brands and enterprises didn’t maintain separate corporate and individual store location pages on social media. There was a single national brand account, and social posts were typically generated from that account. All that has started to … Continue reading Social media pages for store locations have 5x the engagement of brand pages [Report]

4 Insights from the 2016 Millennial Impact Report

Steven Shattuck — October 30, 2016 Follow @stevenshattuck— October 30, 2016 Election years are hard on everyone (especially this most recent cycle). So it’s appropriate that the newest Millennial Impact Report is this year focused on how millennials’ cause engagement behaviors may change during an election year (having focused last year on the relationships and … Continue reading 4 Insights from the 2016 Millennial Impact Report

SAINT Myth No. 1: Classification Reports Always Mean What They Say

by Craig Scribner July 25, 2016 Follow @craig_scribnerJuly 25, 2016 Picture a Thousand Words (i.e., Make a Chart) Adobe Analytics clients are genuinely surprised to learn how far off the mark their own reports have strayed. SAINT Classification technology isn’t rocket science—anyone who has used a Pivot table or a Lookup function in Excel is … Continue reading SAINT Myth No. 1: Classification Reports Always Mean What They Say

Report: For every $1 online influenced by reviews, offline impact at least $4

Retailers need to optimize content and reviews to fully realize the “ROBO” opportunity. Greg Sterling on March 9, 2016   While e-commerce has grown to hundreds of billions of dollars annually, the influence of digital media on offline purchases is a multi-trillion-dollar phenomenon. And though this behavior pattern has been around for at least a … Continue reading Report: For every $1 online influenced by reviews, offline impact at least $4

2016 Ad Spend Projections (and Why Marketers Need to Pay Attention)

by Andrew Sheridan December 15, 2015December 15, 2015 As 2015 comes to a close, marketers have turned their attention to forecasts of next year’s ad spend growth. Earlier this week, three major advertising firms, Magna Global, ZenithOptimedia, and GroupM, came out with revised projections for 2016 ad spend growth. After a lackluster year of ad … Continue reading 2016 Ad Spend Projections (and Why Marketers Need to Pay Attention)

Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests

Sprout Social finds most merchants fail to respond to consumer questions on Facebook and Twitter, a problem compounded during the holiday shopping season when the volume of requests increases. Martin Beck on November 5, 2015    Quka / Shutterstock.com Ignoring your customers is a cardinal sin of business. Yet that’s exactly what a large majority … Continue reading Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests

Advertisers Spend On Facebook Retargeting Up 31 Percent YoY [Study]

Globally, spending among B2B advertisers helped drive overall increase in average advertiser spend. Ginny Marvin on September 17, 2015 Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over year, according to a new study from retargeting platform AdRoll. Much of the spending growth is being … Continue reading Advertisers Spend On Facebook Retargeting Up 31 Percent YoY [Study]