by Alden Morse June 16, 2016June 16, 2016 Mobile order writing allows a field sales team to eliminate paper from their ordering process, reducing the number of people involved in getting orders filled, and increasing order accuracy. Rather than carting around catalogs and order forms, you can take a mobile device loaded with the mobile … Continue reading Order Writing Best Practices for Field Sales Teams
Category Archives: Product Management
Marketing To Women by Life-Stage Brings Opportunity For Product Growth
by Patricia West Doyle, June 15, 2016 Marketers tend to focus much attention on various cohorts — Baby Boomers, Gen X, and Millennials being the primary groups on everyone’s radar today. Yet, another important element of deeply understanding your target consumer is an understanding of their life-stage. Understanding the underlying needs of a consumer during different life stages … Continue reading Marketing To Women by Life-Stage Brings Opportunity For Product Growth
“Our Product Is Better Than Theirs” — A Losing Strategy
by Dave Brock June 15, 2016 Follow @davidabrockJune 15, 2016 The other day, I was having breakfast with a frustrated executive. He had just reviewed a playbook that had been developed and was being launched to sales. It was the result of an effort between product management, marketing, and the sales enablement team. There was … Continue reading “Our Product Is Better Than Theirs” — A Losing Strategy
Top 5 Packaging Options to Help You Make Your Customer’s Product Experience More Memorable
by Marina Iermolaieva June 12, 2016 Follow @MareaquaJune 12, 2016 One of the biggest issues with online business concerns is coming in touch with their consumers in a more direct way. You do not have a shop, where you can welcome them and lure them with your fancy decor, well-organised show pieces, welcoming and knowledgeable … Continue reading Top 5 Packaging Options to Help You Make Your Customer’s Product Experience More Memorable
Serial Position Effect: Why Order Matters in Optimization
by Alex Birkett June 8, 2016June 8, 2016 You put tons of time into creating your product(s), experimenting with acquisition channels, honing your messaging – and here I am, about to tell you about how consumers are often swayed by such a subtle thing as the order in which you present your products. It’s a … Continue reading Serial Position Effect: Why Order Matters in Optimization
How to Set Your Solution Apart from the Competition
by Rachel Clapp Miller June 5, 2016 Follow @ContentRachelJune 5, 2016 There’s always a competitor in the sales process. Even if there’s not another vendor that’s being considered, “do nothing” or “do it internally” can be your biggest competition. Without the ability to clearly differentiate your solution, and understand its value, a buyer’s decision is … Continue reading How to Set Your Solution Apart from the Competition
Why Retailers Value Product Attributes and How to Make the Most of This Importance
by Lexy Mayko June 4, 2016 Follow @https://twitter.com/LexyMaykoJune 4, 2016 No eCommerce B2B solution can do without it. Every web merchant holds it dear. All online buyers lean on it when deciding whether to buy that lovely carbon road bike or not. It’s all about product data, the asset that has grown inseparable from what … Continue reading Why Retailers Value Product Attributes and How to Make the Most of This Importance
Packaging Can Increase Future Order Potential
by Jake Rheude May 11, 2016 Follow @jakerheudeMay 11, 2016 Branding Packaging Allows You to Excite Customers and Improve Products’ Value E-commerce packaging doesn’t always get a lot of love, but it can make all the difference to the success of a brand and enjoyment by customers. It’s one of the most under-utilized marketing tools … Continue reading Packaging Can Increase Future Order Potential
How to Create a Need for Your Products
by Gail Oliver May 10, 2016 Follow @AttentionGetMay 10, 2016 Are you effectively creating a need for your products and/or services? A good rule of thumb is to always think who, what, when, where, how, why. So who would need your product, what would they use it for, when would they use it, where would … Continue reading How to Create a Need for Your Products
3 Common Mistakes in Demand Generation
by Kendra Hathway May 5, 2016May 5, 2016 “Hold the vision; trust the process.” — Author unknown Marketers are often eager to get started on the road to Demand Process Transformationâ„ . We tell them it won’t be easy and that only by way of a structured process will we get to the finish line … Continue reading 3 Common Mistakes in Demand Generation
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