by Kyle Wong May 1, 2016 Follow @kwong47May 1, 2016 Similar to most SaaS businesses, our company used to be broken up into two factions: the Business team and the Product team. It remained that way until I had a conversation with Brenda Van Camp, CMO-turned-entrepreneur, who shared her observation that many young companies (especially … Continue reading Why Every Person at Your Company is a Product Person
Category Archives: Product Management
Should You Practice Quick Product Launches?
by Melanie Benitez March 12, 2016March 12, 2016 Did you know that a guy was able to launch a successful startup in seven days? No, seriously he did. His name is Dan Norris and he is the founder of WP Curve. A startup dedicated to providing global WordPress assistance on demand. Today, it earns millions … Continue reading Should You Practice Quick Product Launches?
Use Promotional Products to Stand Out in The Crowd Part II – Trade Show Strategy
by Samantha Rivero March 9, 2016March 9, 2016 As a marketer, I know that trade shows and conferences are often central to getting in front of prospects in the area (and beyond!), as well as being a great way to connect with consumers on a deeper, more personal level. Having great content to share with … Continue reading Use Promotional Products to Stand Out in The Crowd Part II – Trade Show Strategy
6 Essentials For Effective Product Packaging Design
by Samuel Muriithi March 7, 2016 Follow @TheWriterGarageMarch 7, 2016 by Samuel Muriithi March 7, 2016 Follow @TheWriterGarageMarch 7, 2016 Choice of product packaging design is essential to its success in the marketplace Eye-tracking research done with regard to consumers shopping behaviors indicates that most purchasing decisions are unthinking and instinctive; color, shape, and location … Continue reading 6 Essentials For Effective Product Packaging Design
10 Stages to a Successful Product Launch
by Danny Wong February 3, 2016 Follow @dannywong1190February 3, 2016 In 2014, research firm Nielsen conducted a study that found 85% of all consumer packaged goods (CPG) product launches flop. Of course, many see this as a necessary cost of doing business. To effectively test whether or not their ideas will fare well with consumers, … Continue reading 10 Stages to a Successful Product Launch
Is New Product Success that Obvious? New Marketer Insights.
by Randall Beard January 20, 2016January 20, 2016 In Duncan Watts’ insightful book, Everything Is Obvious, Once You Know the Answer, he suggests that common sense often misleads us when it comes to forecasting, success, and the drivers thereof. Nowhere is this truer than with a new product. For most FMCG (Fast Moving Consumer Goods) … Continue reading Is New Product Success that Obvious? New Marketer Insights.
How to Make a Strategy for Releasing New Products on a Consistent Basis
by Catalin Zorzini November 14, 2015 Follow @https://twitter.com/ecomplatformsNovember 14, 2015 Let’s say you’ve been running an ecommerce business that sells electronics, such as headphones, speakers and other audio equipment. You started your online business with five or ten products, but now you’re starting to see your sales plateau, and you’re beginning to think about how … Continue reading How to Make a Strategy for Releasing New Products on a Consistent Basis
3 Ways to Screw up Your Product Launch
by Cathy Summers November 10, 2015November 10, 2015 For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. In marketing alone, landing pages, data sheets, whitepapers, videos, … Continue reading 3 Ways to Screw up Your Product Launch
The 3 Deadly Sins of Product Marketing
Brian O’ConnorNovember 5, 2015 Marketing a product can be very difficult. The product landscape is cluttered, leaving customers overwhelmed with information, options, and benefits. Product managers are often under pressure to accelerate sales cycles and get products out there. And when a product isn’t doing well? The solution for many companies is to cut the … Continue reading The 3 Deadly Sins of Product Marketing
3 Ways to Get Your Product in Stores and In Front of Buyers
Susan SolovicNovember 1, 2015 Does your small business sell a product or service that needs to get in front of a larger audience, or find its way into more stores? Maybe you’re trying to sell it online right now, but you just aren’t connecting with customers. You’ve tried search engine optimization (SEO) and maybe even … Continue reading 3 Ways to Get Your Product in Stores and In Front of Buyers
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