by Lizzie Davey July 28, 2016July 28, 2016 You’ve spent months creating and compiling your product. It’s jam-packed full of all your juicy knowledge and advice, and you’re ready to put it out there into the world. You’re ready to let it loose on the public to cure all their woes. But launch day comes … Continue reading Why Your Product Isn’t Selling (and How You Can Turn it Around)
by Dave Sutton July 26, 2016July 26, 2016 Imagine your typical trip to the grocery store. Looking down at your shopping list, you think about the best way to navigate the store and gather your groceries. As you walk down the aisles filled with hundreds of items, you’ll notice that you usually purchase the same … Continue reading 4 Conditions for New Product Launch Success
by Samantha Rivero July 21, 2016July 21, 2016 Although promotional products may seem like a tactical job meant for your marketing team, if you are a CEO, there are certain points throughout the process that you cannot afford to avoid. Inversely, if you are handling a project for the CEO of your company, you may … Continue reading 3 Key Promotional Product Milestones CEOs Must Participate in
by Christopher Moore July 4, 2016 Follow @cjmooreJuly 4, 2016 When it comes to fulfilling orders, you have to be smart about how you package your products. Packaging matters for a variety of different reasons including: Deliverability: If goods don’t arrive intact in the hands of your customers, you risk your reputation with them. Customer … Continue reading Packaging Alternatives to Protect Your Product
by Joel Goldstein June 30, 2016 Follow @joelgoldsteinJune 30, 2016 When it comes to distribution, unfortunately, there’s no one size fits all approach. Every product will have different distribution needs depending on a number of factors. So, how do you choose the distribution channel that’s right for your product? Ask yourself these questions: Where are … Continue reading How To Determine The Best Distribution Channel For Your Products
by Mediafly June 29, 2016June 29, 2016 Albert Einstein may or may not have made the famous statement about the definition of insanity being “doing the same thing over and over and expecting different results.” But wherever that saying originated, there’s plenty of truth in it, and it’s used by countless individuals and organizations as … Continue reading Avoiding Insanity with Product Differentiation
by Nathan Collier June 28, 2016June 28, 2016 When we talk creating information products, we’re usually talking about money. And for good reason. Some marketers make huge money selling info products online. Maybe you’ve thought about making an info product of your own. But there’s a question that’s held you back: “Will I be able … Continue reading 13 Remarkable Ways to Profit from Info Products (Especially if You Already Have a Business)
by Greetje den Holder June 26, 2016 Follow @GdenHolderJune 26, 2016 When I think about product demonstration, I link it to the 1950s salesmen going from door to door. Luckily, marketing has changed quite a bit and you can now reach millions of people with one message. With video, you can do the same product … Continue reading The Simple Why and How of Product Demonstration Videos
by Personal Branding Blog June 22, 2016June 22, 2016 With a growing focus on consumer safety, manufacturers from nearly every industry and all parts of the globe are working to ensure the efficacy of their products. Failure to develop products that are safe and user-friendly could result in monetary fines, loss of contracts and even … Continue reading How to Ensure Product Safety and Avoid Recalls
by Gail Oliver June 17, 2016 Follow @AttentionGetJune 17, 2016 As you know high quality product images are so important when you sell online. Now, you always need one product shot on a white background for editorial purposes. However, since most marketplaces and e-commerce templates let you display more than one image, you can make … Continue reading New Ideas for Product Photography
