Jess Burns — July 12, 2019 — July 12, 2019 It’s easy for marketers to get sucked into shiny object syndrome. We’re tasked with generating real business results and with so many companies vying for buyer attention, it’s tougher than ever to break through. That’s why there’s such a strong push to embrace content marketing, … Continue reading 3 Keys to Acing Your Next Product Demo
Category Archives: Product Management
Ideas on How to Improve Your Product Backlog Management Techniques
Stefan Wolpers — June 29, 2019 Follow @StefanW — June 29, 2019 TL; DR: Ideas on How to Improve Your Product Backlog Management Techniques Scrum is a simple, yet sufficient framework to build emerging products, provided you identify in advance what is worth building. But even after a successful product discovery phase, you may struggle … Continue reading Ideas on How to Improve Your Product Backlog Management Techniques
28 Product Backlog Anti-Patterns
Stefan Wolpers — June 26, 2019 Follow @StefanW — June 26, 2019 TL; DR: 28 Product Backlog Anti-Patterns Scrum is a simple, yet sufficient framework to build emerging products, provided you identify in advance what is worth building. But even after a successful product discovery phase, you may struggle to make the right thing in … Continue reading 28 Product Backlog Anti-Patterns
We Signed Up for 12 Products: Here’s What We Learned About Sales Email Subject Lines
Josh Bean — June 25, 2019 — June 25, 2019 An email subject line packs a powerful punch (or at least it should). With the amount of emails the average worker receives a day (121 daily emails on average!), you need to grab the readers of your sales emails quickly. Instead of viewing the limited … Continue reading We Signed Up for 12 Products: Here’s What We Learned About Sales Email Subject Lines
What’s the Difference Between Product Managers and Product Owners?
Riana Upton — June 14, 2019 — June 14, 2019 Product Managers and Product Owners are, in fact, different. But, both are vital to product success. To keep up with the ever-changing SaaS industry, new roles and titles have emerged to improve the way we manage our products. Newer product management methods and processes now … Continue reading What’s the Difference Between Product Managers and Product Owners?
How to Decide Which Online Sales Channel to Sell Your Products On
Michael Ugino — May 25, 2019 — May 25, 2019 Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. From Amazon to WooCommerce, each ecommmerce platform comes with its own set of unique features to help you manage your business well. There’s … Continue reading How to Decide Which Online Sales Channel to Sell Your Products On
What is a Product Roadmap?
Riana Upton — May 21, 2019 — May 21, 2019 A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy … Continue reading What is a Product Roadmap?
6 Terms to Know Before You Start Product Planning
Riana Upton — April 26, 2019 — April 26, 2019 Planning your product roadmap? You should know these six key terms before putting pencil to paper. What is Product Planning? Product planning is the process of mapping out a product from idea to launch. It encompasses all of the steps and tasks that product managers … Continue reading 6 Terms to Know Before You Start Product Planning
30 Things Your Product Absolutely Needs
Larry Kim — April 4, 2019 Follow @larrykim — April 4, 2019 You probably remember Maslow’s hierarchy of needs from school–that model demonstrating our most basic needs (food, security, warmth, rest) at the bottom of the pyramid. The higher up the pyramid, the more complex our needs. And without the fulfillment of our physiological and … Continue reading 30 Things Your Product Absolutely Needs
How to Understand Software Product Metrics – and Which Metrics to Ignore
Austin Higgins — April 1, 2019 Follow @austin_higgins — April 1, 2019 If an investor, analyst or executive searches for which metrics matter most for technology companies they would be inundated with thousands of results and hundreds of metrics. But what are the most important metrics? And, sometimes more importantly, what are the metrics most … Continue reading How to Understand Software Product Metrics – and Which Metrics to Ignore
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