Joshua Partogi — October 17, 2019 Hello awesome people. It’s me again with a new learning from within a Scrum team. The development team I was working with around 3 months ago challenged the Product Owner about the User Story she brought into the Sprint Planning. As a Scrum Master facilitating the Sprint Planning, I … Continue reading How to Write the Product Backlog Item as Hypothesis
Christa Tuttle — September 30, 2019 According to recent Gartner research, when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purchase period is spent researching independently. So, what does this mean for your upcoming B2B product launch? The extensive pre-purchase … Continue reading Product Launch Best Practices: Finding Your Invisible Customers
Hassan Mansoor — September 25, 2019 Follow @Hassan_Mansoor1 rawpixel / Pixabay Did you know that 90% of the world’s data was created over the last three years? That presents evidence of rapid advancement and it’s no wonder that businesses are struggling to keep up. However, if you can wrap your head around the fact that … Continue reading Why Customer Product Data is the Key to Unlock Your Business Potential
Whether it is the recent trypophobes issue with Apple, or the “Vdara death ray” in Las Vegas, there are lessons for brands about managing a design controversy. Adam Dorfman on September 23, 2019 at 1:42 pm The unveiling of Apple’s iPhone 11 Pro and iPhone Pro Max on Sept. 10 triggered an unlikely and unwelcome … Continue reading From the Edsel to the iPhone 11: Products with problematic designs
Aleksey Chepalov — September 10, 2019 — September 10, 2019 There are 1.8 million apps in the world – and this is the number for the iOS software only! Today, we enjoy the abundance of mobile tools more than ever before. But with so many options, how do we choose the app right for us? … Continue reading Top Mobile Collaboration Apps that Highlight Key Product Management Trends
Teresa Becker — August 27, 2019 — August 27, 2019 Today’s SaaS companies are on a mission to constantly provide amazing products and value to customers. In order to do this, most SaaS platforms require ongoing updates and new feature releases to both keep up with changing customer needs and ensure the technology is running … Continue reading 5 Tips to Train Customers on New Product Updates
Rotem Gal — August 14, 2019 Follow @gal_rotem — August 14, 2019 Is 2019 the year of the startup? Judging by the rise of several startups in the past few years, it might very well be. This doesn’t necessarily mean larger, more established enterprises are on the way out, though. In fact, both entities may … Continue reading Product Marketing Lessons From Google, Amazon, and Apple
Matthijs de Booij — August 7, 2019 Follow @agileteamswork — August 7, 2019 A very common pattern I see among Product Owners is that dependencies heavily influence the order of their Product Backlog. Think for example about other teams that need to do something before you can continue (or vice versa). Or availability of vendors … Continue reading Are Dependencies Dictating Your Product Backlog?
Teresa Becker — July 25, 2019 — July 25, 2019 In the world of SaaS products, fine-tuning is a near constant endeavor. Every product goes through the process of checks and balances, and sometimes there are more downs than ups. Just because you have a ‘failing’ product doesn’t mean it’s time to pack up shop. … Continue reading 3 Ways Your Customers Can Help Your Company Turn Around a Failing Product
Clement Kao — July 24, 2019 — July 24, 2019 This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Check out Part Two here, when you’re finished with this article. As a product manager, your job is to drive … Continue reading Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]
