by Randy Milanovic February 26, 2016 Follow @kayak360February 26, 2016 Recently, I talked about the hidden costs of PPC management and the companies that deploy a managed/commissioned approach to them. The art of attracting paid search traffic is a huge topic, though, and there is another side to the coin. Use AdWords intelligently, and you … Continue reading Turning Pay Per Click Into Clicks That Pay
Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers. Lori Weiman on February 11, 2016 Brand Bidding & PPC Optimization: How We Go Here (Part 1 of 8) Welcome to Part 2 of Brand Bidding & PPC Optimization, a series to help today’s … Continue reading Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)
by Erin Sagin February 11, 2016February 11, 2016 Paid search advertisers are constantly in pursuit of new ways to make their ads more appealing to searchers. At this point, most have turned to ad extensions to boost their AdWords click-through rates – Google even uses the expected benefit of ad extensions as part of its … Continue reading Cheat Sheet: Bing Ad Extensions
by Elna Cain February 8, 2016February 8, 2016 As writer Anthony J. D’Angelo suggests, “Don’t reinvent the wheel, just realign it.” When you see that a system works for someone else, do you start from scratch as you work towards a similar goal? Or do you add your own flavor to what’s already worked for … Continue reading Watching (and Learning From) Competitor PPC Campaigns
by Mark Simmons February 2, 2016 Follow @mixeddigitalFebruary 2, 2016 Meet Bob. Bob runs a successful brick and mortar hobby shop. He sells RC cars, planes, trains, models, etc. Business is good and he has expanded to sell online. After setting up his e-commerce store, he decides to give Google AdWords a try. His research … Continue reading Why Pay Per Click Is A Huge Waste Of Money
Are you overthinking your geo-targeted bidding strategy? Columnist Andrew Goodman thinks you might be — and he’s here to help simplify your life. Andrew Goodman on January 29, 2016 Recently, I came across a social media post that — honest to goodness — went on at length about the price the poster would be willing to pay … Continue reading PPC Geo-Bidding, Simplified
Columnit Jeff Baum shares his approach to creating a search marketing strategy that will keep your tactics focused and tied to larger business goals. Jeff Baum on January 25, 2016 at 1:03 pm Throughout my digital marketing career, I’ve had the good fortune to audit numerous paid search accounts. Many of these accounts are missing … Continue reading Create A Killer PPC Strategy With This 3-Step Process
by Erin Sagin January 24, 2016January 24, 2016 I recently partnered up with Elliott Reid from our sales team to do a webinar for agencies on what you need to know to win more PPC business. Elliott is our resident agency expert – he has over three years’ experience helping agencies acquire new clients and … Continue reading 3 Ways for Agencies to Sell More Clients on PPC
by Alexa Matia January 20, 2016January 20, 2016 The goal of any PPC campaign is to convert clicks into sales and optimize the ROI. No one wants to waste money, not even the big companies that have some to spare. Setting up a successful PPC campaign can be tricky. There’s an entire career field dedicated … Continue reading 3 Elements You Need to Improve Your PPC Campaign
It’s time to dig below the surface of your PPC account to see if relevant search terms are wasting money. Columnist Amy Bishop shows what to look for and how to use the data to your benefit! Amy Bishop on January 13, 2016 There’s never a bad time to look for efficiencies within your account. … Continue reading Is Your Paid Search Account Leaking Money? The Importance Of Query Mapping
