Jacob Ehrnstein — December 4, 2016 — December 4, 2016 One of the search marketer’s best weapons is a Dynamic Search campaign. As you may or may not know, Dynamic Search campaigns rely not on keywords for targeting, but instead use your site’s content to create and target your ads based on a user’s search … Continue reading Your Content Knows Best: the Case for Dynamic Search Ads
Dennis Yu — November 19, 2016 Follow @dennisyu— November 19, 2016 We get hit up by software vendors daily who promise automated nirvana. Connect their tool and it can then do all the work for you– meanwhile, you sit on the beach with your arms folded behind your neck, watching the profits roll in. Your … Continue reading Why You Can’t Automate Your Campaigns
Lindsay Christensen — November 17, 2016 — November 17, 2016 Text ads are an extremely important element of your PPC campaign. Your text ads serve as your gatekeeper to keep out the searchers you don’t want and attract the searchers you do want. Consider these three tips for creating compelling text ads: 1. Balance Your … Continue reading Mastering PPC: 3 Tips for Creating Compelling Text Ads
Lindsay Christensen — November 5, 2016 — November 5, 2016 Running a PPC campaign can be extremely rewarding but equally intimidating. It’s necessary to increase ROI, grow, and stay competitive in your market. But, you don’t want to jump into pay per click without identifying a strategy. We’ve identified eight important elements of a successful … Continue reading Mastering PPC: Choosing Your Focus Keywords
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance. Andreas Reiffen on November 3, 2016 In search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. But what do you do … Continue reading Uncover hidden potential in your paid search and shopping campaigns
by Amanda OliverOctober 19, 2016 One of the things we pride ourselves on here at OrionCKB is that we’re always staying ahead of the latest Facebook Ad features. Why should you care about that? Because it means if we see something working well, we can make sure our clients are some of the first to … Continue reading 56% CPA Reduction: A Comparison of Average Cost vs. Maximum Cost Bids
Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search. Lori Weiman on October 25, 2016 Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the glory … Continue reading Using PPC brand protection to decrease campaign costs by 51%
by Kelsey Jones Follow @wonderwall7October 19, 2016 Right now you’re probably enjoying a pumpkin spice latte, football, and the transition between summer and fall. You’re probably also getting ready to brace yourself for the rapidly approaching holiday season. Between all of the shopping and social functions you’ve got lined up, you somehow have to get … Continue reading 10 Tips On Having A Holly Jolly PPC Campaign
Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance. Jacob Baadsgaard on October 14, 2016 Have you ever opened up a paid search report and felt a jolt of fear? Maybe your new … Continue reading Are there PPC monsters lurking inside your paid search account?
by Amanda OliverOctober 9, 2016 The holidays can be a stressful time; trying to find the perfect gifts, dealing with the massive crowds, and trying not to drink too much at the company holiday party can combine to drive anyone crazy. And if you’re an e-commerce brand, you’re likely to get even more stressed as … Continue reading Keep Calm and Carry On: The Truth About CPCs in Q4
