Allen Finn — March 5, 2017 — March 5, 2017 Clients have been clamoring for leads and sales for long enough; the time to launch a pay-per-click offering at your agency was (March 16, 2017). Now, there are infinite possibilities when it comes to designing, launching, and managing a PPC offering for your digital marketing … Continue reading How to Build a PPC Offering at Your Digital Marketing Agency
Katherine Buchholz — February 16, 2017 — February 16, 2017 There is an enormous – and growing – volume of local searches on smartphones and mobile devices, and they are driving billions of calls a month. Those callers also convert to customers at a high rate. Nearly 50% of mobile searches have local intent. If … Continue reading 7 Ways to Get More from Your Local PPC Campaigns
Kristina Petrick — January 27, 2017 — January 27, 2017 Pay per click (PPC) campaigns have proven to be a reliable way to generate leads for all types of businesses. They work whether you have a small or large budget, they appeal to various markets, and you can even test different kinds of content with … Continue reading 5 Techniques for Improving PPC Campaigns with Little Effort
Katrice Svanda — January 15, 2017 Follow @katricesvanda— January 15, 2017 It may seem like everyone already successful has the market cornered and you are missing out on those visitors who have said “No, thank you” to your product or services. But that’s not true! It is more likely that they are running a retargeting … Continue reading Best Practices for Retargeting Campaigns: Making it Work for You Without Re-Inventing the Wheel
Paul Morris — January 13, 2017 Follow @SuperbDigital— January 13, 2017 Optimise Returns and Avoid Pitfalls to Get the Most From Your PPC Pay-per-click is an effective way to drive additional traffic to your website. Follow some simple rules and avoid the mistakes that undermine many campaigns. There is no doubt that an effective pay-per-click … Continue reading Quick Wins For Managing Your Pay-Per-Click Campaign Strategy
Lindsay Christensen — December 30, 2016 — December 30, 2016 This is the sixth part of our eight-part series on mastering PPC. In my opinion, optimization is the most important element of your PPC campaign (closely followed by determining your PPC budget). It’s important to have a strategy to optimize your campaign so you know … Continue reading Mastering PPC: 6 Questions to Answer to Help You Optimize Your PPC Campaign
Lindsay Christensen — December 23, 2016 — December 23, 2016 This is the fifth part of our eight-part series on mastering PPC. Budget is clearly an important element of your PPC campaign. Your budget is not determined by what you want to spend on PPC, it’s determined by what you have to spend on PPC. … Continue reading Mastering PPC: How to Determine the Right PPC Budget
by Laurie Sullivan, Staff Writer @lauriesullivan, December 22, 2016 Despite all the negative publicity of fake news serving up in social sites, Facebook has managed to remain in the good graces of many marketers during the holiday season. One study cites the social site as the favorite media in which to run campaign ads. Findings … Continue reading SMB Marketers Favor Facebook Over Search For Holiday Season Campaigns
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started. Aaron Levy on December 19, 2016 On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, … Continue reading Should you create device-specific PPC campaigns?
Mark Simmons — December 7, 2016 Follow @mixeddigital— December 7, 2016 PPC (pay per click) advertising is important for online business success and a necessary component for a complete and successful digital marketing campaign. Optimizing your PPC performance, whether it’s through Google Adwords, Bing Ads, Twitter promoted tweets, or Facebook, is one of the best … Continue reading Top 5 Ways to Supercharge Your PPC Optimization
