Category Archives: PPC Campaigns

Top 5 PPC Mistakes that May Be Costing You Money

Sarvesh BaglaSeptember 15, 2015 Conversion Tracking- Most often, the data collated through conversion is misleading because it may actually be putting forth an enhanced number of conversions. Some which may not even have happened. While the Tag Assistant on chrome is a helpful little tip to keep track of the conversions, it is quite effective … Continue reading Top 5 PPC Mistakes that May Be Costing You Money →

7 Top Tips For Measuring Your PPC Accounts

PPC Campaigns

By Danny Hall September 14th, 2015 If you have used AdWords you will probably have discovered that it can be a real money pit. A poorly optimized AdWords campaign will see your ad budget quickly diminish, often with very little to show for it. This is why so many small businesses declare that AdWords cannot … Continue reading 7 Top Tips For Measuring Your PPC Accounts →

10 Tests That Will Revive Your PPC Campaign

PPC Campaigns

Melissa DukoSeptember 11, 2015 Unlike academic tests, A/B testing is actually fun. You can unleash your creativity by experimenting with different CTAs, tones, times, devices, and other modifiers (and there’s no pressure to score an ‘A’ either). An A/B test is essentially a split test that focuses on the effectiveness of one aspect of your … Continue reading 10 Tests That Will Revive Your PPC Campaign →