Elna CainOctober 7, 2015 PPC marketing isn’t solely about search engine ads anymore. With technological advancements comes the need to alter and enhance advertising strategies. You must be willing to adapt and do what’s necessary to gain cost-effective click-throughs on all the various platforms. Whether you represent a major corporation or small creative business, you’ll … Continue reading Taking PPC to The Next Level by Staying Flexible
Evan CumminsOctober 4, 2015 As we wrap up our series of PPC sins, we arrive at ENVY. Now don’t get me wrong – a little bit of envy can be good. You should always be pushing your account to get better and try to enjoy the same successes as others have using PPC. The problem … Continue reading The 7 Deadly Sins of PPC: Envy
Larry KimOctober 1, 2015 Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing. I’ve been using remarketing at WordStream since 2012 and … Continue reading 11 Remarketing Facts to Make You Rethink Your Entire PPC Strategy
Melissa DukoSeptember 30, 2015 Keywords determine whether or not your ads show up in a search query, so there’s significant pressure to pick the right ones. And with so many keywords out there, it can easily become overwhelming. Like writer’s block, keyword block is no fun. But fortunately, it can be overcome. Whenever you find … Continue reading How to Find Keyword Inspiration for Your PPC Campaign
By Mark Runyon September 30th, 2015 What Are PPC Ad Customizers Anyway? PPC ad customizers are a feature of Google Adwords that allow you to change details in your PPC ads and do so dynamically – meaning you can effectuate instant changes as and when you need them. You can change: The size and dimensions of … Continue reading How to Use AdWords Ad Customizers [PPC]
Erin SaginSeptember 25, 2015 On October 3rd, millennials around the world will celebrate the 11th annual National Mean Girls Day. Consider yourself warned—the interwebs are bound to be ridden with Plastics memes, your Facebook feed will be a never-ending stream of Regina George quotes, Buzzfeed will post a gazillion versions of “The Plastics and the … Continue reading The 7 Deadly Sins of PPC: Pride
Erin SaginSeptember 22, 2015 We all know a little something about sin #5, sloth. I’ll be the first to admit it, I’m terribly lazy. While others are dashing off to the Crossfit post-work, you can find me moseying home to binge-watch Netflix and nurse a pint of Ben and Jerrys (because, honestly, who has the … Continue reading The 7 Deadly Sins of PPC: Sloth
Jane IntrieriSeptember 19, 2015 Competition for real estate within search engine results is fierce. Search engines are where most consumers and business go first to research products and services they are looking to purchase. It can be difficult and time consuming to earn top organic rankings, and in many cases it’s impossible due to the … Continue reading 2 Strategies That Will Guarantee You Drive High-Quality PPC Search Leads
Erin SaginSeptember 16, 2015 “Too much money ain’t enough money” – Lil Wayne PPC advertisers are often greedy and rightfully so—who doesn’t want to make tons of money from paid search? The problem is, so many of us let our greedy tendencies get in the way of making smart decisions in our accounts. One of … Continue reading The 7 Deadly Sins of PPC: Greed
Margot da CunhaSeptember 15, 2015 I’ll never forget the time I drew the short straw when deciding room size in my first apartment. Out of the three rooms, two with sound-proof walls and walk-in closets, I ended up in the third makeshift bedroom (which was really a converted den with paper thin walls). As a … Continue reading The 7 Deadly Sins of PPC: Wrath
