by Erin Sagin January 6, 2016January 6, 2016 It’s officially the first week of the New Year. By now, your resolutions should be in full swing. Oh wait, you didn’t kick off your day with a vat of green-juice, a brisk jog and a thorough review of the New York Times? Its ok, I’m right … Continue reading 3 Easy Wins for PPC in 2016
by Christopher Mathieu December 28, 2015 Follow @NewBreedMktgDecember 28, 2015 Placing your call-to-action and form above the fold of your landing page is a well-documented best practice – is it not? It turns out the answer isn’t nearly as clear as some may make it seem. In fact, based on our experience and research higher … Continue reading Is It Okay to Put a CTA or Form Below the Fold?
by Barry Roos December 20, 2015 Follow @roositesDecember 20, 2015 Here are simple tips to improve your pay per click ad performance and save your company money. Check your ads: I was looking at car dealer’s ad which enticed me to click. When I did I was sent to a page which says “no cars … Continue reading 5 Pay Per Click Ad Tips
by Martin Schneck November 18, 2015 Follow @MartySchneckNovember 18, 2015 Advertising is a tough gig. Some estimates say we see as many as 20,000 marketing messages every day. That’s one advertisement every 11.52 seconds. Crazy, right? With so much advertising all around us, it’s hard to really stand out to the consumer. We’re conditioned to … Continue reading 3 Ways You Can Make Your PPC Campaign More Personal
by Helen Edwards November 9, 2015November 9, 2015 After surveying a number of Paid Search Analysts here at WordStream, I was able to conclude the following: PPC can be really boring! I asked my peers to describe paid search in a few words. Their answers included: mundane, bland, dry, a numbers game, tedious, and mind-numbing. … Continue reading The Emotional Science Behind PPC Ads
by Chris Horton November 9, 2015 Follow @chrshortonNovember 9, 2015 If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated … Continue reading Paid Advertising 101: Understanding Search and Display Advertising
Margot da CunhaNovember 5, 2015 When you picture a paid search marketer you likely envision a mathematical, keyword-researching data genius who creates campaigns with the flick of her wrist and pulls Google Analytics reports in her sleep. On the other hand you might envision a content marketer as an artistically blessed writer whose eloquent way … Continue reading 3 Game-Changing Ways to Think Like a Content Marketer in PPC
Scott LambertNovember 3, 2015 Pay per click advertising, also known as PPC advertising, has been around almost as long as digital marketing itself. It’s one of the most cost-effective means of driving traffic to your website and generating high-quality leads. However, many business owners don’t know much about PPC tactics or fail to understand how … Continue reading 7 PPC Tips Vital to Your Advertising Campaign
By Robert Brady October 13th, 2015 When Yahoo hired Marissa Mayer as CEO in July of 2012, Yahoo was in a long-term agreement that allowed Microsoft to serve the PPC ads on Yahoo search results. Many speculated that she would try to get Yahoo back into the PPC game. While the Search Alliance was renewed earlier … Continue reading Creating Your First Campaign In Yahoo Gemini PPC
Margot da CunhaOctober 7, 2015 During my junior year of college, as I licked the cheese off of my Dorito decorated fingers, I came to the realization that I was letting myself go. After polishing off a carton of Ben & Jerry’s for breakfast, something in my brain awakened, and I started running. One mile … Continue reading 3 Mind-Blowing Hacks to Leverage PPC for Facebook Ads
