At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new technologies to shore up their businesses. Justin Freid on June 15, 2017 Many large retail chains — such as Macy’s, Sears and J.C. Penney — have been struggling. Just this week, children’s clothing retailer Gymboree … Continue reading Using Bluetooth, beacons and NFC to personalize in-store shopping
Chris Goward — February 16, 2017 — February 16, 2017 From simple message segmentation to programmatic ad buying and individual-level website customization, the combination of big data and technology is transforming the possibilities of personalization. But the rise of personalization tools and popularity has also meant the rise of marketers doing personalization the wrong way. … Continue reading A Roadmap to Creating An Effective Personalization Strategy
Columnist Jim Dicso shares how brands can maximize their personalization efforts and build stronger, longer-lasting customer relationships. Jim Dicso on February 14, 2017 Personalization in marketing has as many meanings as companies that employ it. The thing is, there are almost no wrong answers to the question, “What is personalization?” — provided that … Continue reading 4 ways to grow your return on personalization
The rise of long tail media, filter bubbles, and fake news are closely intertwined. Advertisers and consumers need to take responsibility for the media they support, says columnist and IAB VP of Marketing Chris Glushko. Chris Glushko on February 8, 2017 Remember when the internet was viewed as the great equalizer in media? You … Continue reading Pop the personalization filter bubbles and preserve online diversity
Mike Mallazzo — January 26, 2017 — January 26, 2017 What will remain constant in the months and years ahead? It’s a deceptively simple question and the cornerstone of how Jeff Bezos makes strategic decisions. As the man who sits at the helm of arguably the most successful entities in publishing and eCommerce, he has … Continue reading Why Personalization is the Key to Capitalizing on What Won’t Change
by Jess Nelson, January 25, 2017 Evergage announced new updates to its Evergage Recommend platform on Tuesday, adding machine-learning algorithms that aim to deliver more personalized recommendations in digital marketing. Evergage, a real-time personalization company, offers a cloud-based platform that combines customer data and behavioral analytics to provide more personalized marketing. The company’s recommendation … Continue reading Evergage Recommend Updates Provide Greater Personalization
Katie Sweet — January 13, 2017 Follow @misskatiehrdy— January 13, 2017 Segments play a huge role in any company’s personalization efforts. If you’re unfamiliar with segments, they are groupings of people based on a set of defined criteria. They can be used to target different groups of people with different experiences. For example, you can … Continue reading The Data Types You Should Be Using to Create Segments for Personalization
Katie Sweet — January 7, 2017 Follow @misskatiehrdy— January 7, 2017 In these early days of 2017, your resolutions are probably top-of-mind, both personal and professional. Maybe you’ve resolved to spend more time with your family, donate to charity, or get in shape. Maybe you’ve decided to start personalizing your digital properties, or to improve … Continue reading Here Are Your Personalization Resolutions for 2017
Ashton Landry — December 22, 2016 — December 22, 2016 Effective design in personalization not only elevates your campaign’s visual aesthetic but also enhances the user experience, helping you drive conversions, improve engagement and grow loyalty. Whether youʼre implementing an infobar on your website to alert your audience about something or you want to personalize … Continue reading Design Tips to Elevate Your Personalization Campaigns
Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street. Barry Levine on November 23, 2016 “Campaigns of one” are a common refrain today among digital marketers, replacing mass market campaigns with highly pinpointed … Continue reading As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?
