by Jonathan RangerOctober 7, 2016 One of the perks of my job is the ability to ask “why” like an energetic preschooler. For me, nothing evokes this question with more enthusiasm than participating in digital experience personalization discussions with Evergage staff and customers. For example, “We are we going to change this hero image when … Continue reading 5 Questions to Ask Yourself Before Defining Your Personalization Strategy
by Denise Chan Follow @denisechan26August 13, 2016 Gartner’s 2017 predictions indicate that 87% of marketers expect customer experience to be their primary differentiator. And if you think of the experiences that stick out to you as a consumer, it’s probably when your favorite app notified you about an exclusive event in your area, or when … Continue reading Your Guide To Personalizing Across Every Channel In 2017
by Michael BousoAugust 9, 2016 Does your sales process meet the needs of today’s empowered buyer? Does your sales team rely on a scattershot approach of cold calls and unsolicited emails? Buyers have become a savvy bunch — they’re willing and able to conduct the research and identify solutions before coming into contact with a … Continue reading How to Personalize The Sales Process Through Content
by Laurie Sullivan, Staff Writer @lauriesullivan, August 2, 2016 Satisfaction and perspective are subjective. What makes me aware or satisfies my needs might not satisfy yours, so it was interesting to read the comments sparked by Monday’s SearchBlog. An article ran in Monday’s SearchBlog that presented data from Econsultancy, in partnership with Adobe Marketing Cloud, which shows how … Continue reading Personalization Ranks Highest On Smartphones
by Julie Ritchie July 22, 2016July 22, 2016 Implement website personalization? You might think “Scale Mt. Everest” sounds like a more attainable goal for you and your team in the second half of the year. However, like any major initiative, website personalization is best tackled in manageable stages. Developing your personalization strategy may seem daunting … Continue reading Don’t Start Website Personalization Without These Best Practices
by Katie Sweet July 16, 2016 Follow @misskatiehrdyJuly 16, 2016 In our latest survey, we found that half of marketers cite the lack of personnel as one of the greatest obstacles they face in making personalization a greater priority in their organizations. We predict that as more organizations make personalization a top priority, an increasing … Continue reading Everything You Need to Know About Hiring a Personalization Specialist
by Meni Morim July 7, 2016July 7, 2016 Try to remember the last time you walked into a brick & mortar store. Most likely, after a few minutes, someone stepped up to you and asked you if you needed help. Then they asked you what you are looking for, and tried to find the best … Continue reading Steal These 5 Online Personalization Tricks From Amazon
by Nicola Faulkner July 6, 2016July 6, 2016 Most marketing professionals can see the value of email personalization, but they don’t put it into practice. Some will say there aren’t enough hours in the day, whilst others confess that lack of knowledge and customer data holds them back from developing their email marketing strategy. Imagine … Continue reading Coca-Cola and the Success of Personalisation
by Karen Taylor February 10, 2016February 10, 2016 Read between the lines of the Goldilocks fairy tale and you’ll find a very picky customer. She doesn’t want her porridge too hot or too cold. She wants it just right. Similarly, she doesn’t want her bed too hard or too soft. She wants it somewhere in … Continue reading How to Walk the Personalization Strategy Tightrope
by Todd Grennan December 2, 2015December 2, 2015 Personalization is a powerful tool. But if you don’t have any experience using it as part of your customer outreach, it can be a little scary. After all, personalizing effectively means marshalling the data you collect on your customers and figuring out how to add it to … Continue reading Personalization for Beginners: Hi, {{${first_name}}}
