Katie Sweet — April 4, 2018 Follow @misskatiehrdy — April 4, 2018 With so much buzz around “personalization” these days, it can be tough to find the best approach to actually getting started. How do you set your goals? Should you use rules or machine-learning algorithms? What data sources do you need? What channels should … Continue reading The Road to Successful Personalization [Infographic]
Suzy Dolan — January 25, 2018 — January 25, 2018 The digital marketing field is rapidly evolving, and marketing professionals need to stay up to date on the latest trends, best practices and tools in order to do their jobs effectively. Personalization has quickly become top-of-mind for B2B and B2C marketers alike because it allows … Continue reading Personalization Trends: What’s Hot, What’s Not?
Yaniv Navot — January 7, 2018 Follow @Yaniv_Navot — January 7, 2018 The key to personalization is data. Targeting the right audience, with the right message, at the right time relies on it. The more data you have about your potential buyer, the more tailored the messaging can be to match the specific needs and … Continue reading The Value of Anonymous Visitor Tracking for Personalization
With the holiday shopping frenzy fast approaching, contributor Rohit Gupta discusses why brands need to hone their personalization efforts and focus on the moments that shape a consumer’s shopping experience. Rohit Gupta on November 8, 2017 The holiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might … Continue reading Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies
With so much data at our disposal, there’s a fine line between relevant and creepy. Columnist Grace Kaye shares strategies for getting the right level of personalization in programmatic. Grace Kaye on October 25, 2017 Programmatic is one of the most exciting channels for personalization. We have lots of data at our disposal, which … Continue reading Don’t creep me out! Here’s how to get personalization right in programmatic
Katie Sweet — October 18, 2017 Follow @misskatiehrdy — October 18, 2017 In our annual survey, we found that 73% of marketers believe that personalization should be a bigger priority in their organizations. This number is up from last year’s 64%, showing us that personalization is growing in importance to many marketers, yet internal barriers … Continue reading Managing Internal Objections to Adopting Personalization
Having the right tools in your martech stack is essential for personalization in marketing. But columnist Nick Iyengar says be sure you don’t overlook some non-technical factors that will improve your organization’s personalization efforts. Nick Iyengar on September 13, 2017 Personalization is all the rage in digital marketing these days, and with good reason. … Continue reading A marketing road map for personalization
Katie Sweet — August 3, 2017 Follow @misskatiehrdy — August 3, 2017 Most retailers are accustomed to using algorithms for e-commerce personalization, particularly for product recommendations. And the best product recommendations leverage the individual preferences and in-the-moment intent of each shopper to help each person discover the products that are most relevant to them in … Continue reading 5 Ideas for E-Commerce Personalization Beyond Product Recs
How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty. Scott Heimes on July 13, 2017 For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” … Continue reading Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
Contributor Peter Cassidy believes the intelligence and automation of machine learning can arm marketers with the ability to connect with consumers on a personal level. Peter Cassidy on July 12, 2017 When you hear the word “personalization,” what comes to mind? Perhaps words like customer, one-to-one, targeted, customized and conversions. According to TechTarget, the … Continue reading How marketers can finally bring the ‘personal’ to personalization
