Buckets of frogs. Flying bowling balls. Rick Springfield. Anderson is the master of capturing our messy, strange reality. By KC Ifeanyi January 9, 2015 Navigating Paul Thomas Anderson’s universe is like trying to catch a bucketful of frogs while blasted on Acapulco Gold. (Hang tight, all will become clear.) Soon enough you’ll stumble over crippling … Continue reading As “Inherent Vice” Goes Big, Here’s Your Crash Course On Paul Thomas Anderson’s Seductively Surreal Universe
Aviva PinchasJanuary 5, 2015 There are many, many, many lists of conversion optimization best practices. Some are sacrosanct: Sliders distract – you should get rid of them. Everything needs to be shorter – cut stuff out. Just make the button bigger! These practices often come from broad trends observed over many experiments and they … Continue reading When Conversion Optimization Best Practices Fail
Christopher RyanDecember 30, 2014 Like many of you, I am in the middle of the process of strategizing how to best achieve my 2015 objectives, which include optimizing results for my family, business, friendships, activities, and so forth. And when I look back on 2014, I think I did a decent job of improving results … Continue reading Focus On Productive B2B Marketing And Sales Activities
Laura Hogan December 30, 2014 Testimonials are essential to effective inbound marketing and can create a connection with your audience before you ever speak. They also support social media marketing with “social proof”. Reviews and testimonials are part of powerful word-of-mouth advertising. Some companies seem to instinctively know how to use testimonials to generate brand … Continue reading 5 Companies Doing Testimonials Right
by Brian Farrell December 24th, 2014 Social Media Is Social Social media is an essential tool in the consultative selling process. But it is important to recognize that social media is not, by its nature, a business tool. The primary purpose of social media is to facilitate social interactions. The entire medium is … Continue reading How to Feed Your Sales Funnel with Social Media
What can last year’s holiday shopping trends tell us about the 2014 holiday shopping season? Columnist Jordan Elkind explores. Jordan Elkind on December 2, 2014 There may not be a crystal ball (or snow globe) that can predict what will happen during the 2014 holiday season — but marketers need look no further than 2013 … Continue reading 5 Holiday Lessons From 2013 That You Can Apply This Year
by Pratik Dholakiya December 1st, 2014 I’m a huge online shopper. Hell, I’m a shopaholic in general, period. But there’s something about online shopping that makes it extra special to me. Online shopping is a little like Christmas. Placing an order and waiting with bated breath for your goodies to show up at your doorstep … Continue reading 5 Checkout Mantras to Revitalize Your Retail Business
Laura Bruck November 18, 2014 With the holiday shopping season fast approaching, it’s important to be ready to protect yourself and your identity from scammers and fraudsters waiting to pounce — whether in crowded malls or the online marketplace. The Identity Theft Resource Center (ITRC), in fact, reports increased activity in its call center during … Continue reading Identity Theft And Holiday Cheer Don’t Mix: Tips To Keep Your Information Safe
By Graham Jones, Published October 26, 2014 The psychology of choice is an important factor in website success Single people have never had so much choice. They can join dozens of dating sites and check out millions of potential partners. Finding the perfect partner has never been so easy. Except on thing. The number of … Continue reading Too Much Choice Can Harm Your Business
For small businesses, online reviews can be a great blessing or a curse. If your company has good reviews, your brand will obviously hold a higher level of credibility than some of your competitors and higher review rankings will make it easier to maintain a visible presence online. However, bad reviews increase your company’s visibility … Continue reading How to Get More Online Reviews for Your Small Business
