Category Archives: Online Sales

Placed’s New Revenue Tracker Monitors Mobile Ad Impact On In-Store Sales

ROI uncertainty about mobile advertising should go away in the near term. Greg Sterling on August 3, 2015 A recent survey by xAd indicated that a lack of clear ROI was holding some marketers back from a more aggressive use of mobile advertising and location-based mobile ads in particular. The question was: “What is the … Continue reading Placed’s New Revenue Tracker Monitors Mobile Ad Impact On In-Store Sales

Online to Umlauts: 3 Ways Ikea’s Digital Assets Entice In-Store Experiences (Part 3)

Bryan PearsonJuly 20, 2015 More than 70 percent of consumers prefer to buy their furniture in a physical store, but what about their frihetens? This is a challenge Ikea has been tackling as it tests a variety of approaches to bridging online and in-store experiences. The Scandinavian furniture chain, known for fashionable and functional products … Continue reading Online to Umlauts: 3 Ways Ikea’s Digital Assets Entice In-Store Experiences (Part 3)

The Top 8 Mobile Retail Technologies to Help You Increase Basket Size

Ian NewcombeMarch 16, 2015 Mobile retail technology is essential for retailers to successfully increase basket size. With the variety of options out there, which mobile retail technologies should retailers be using?  Mobile revolution The proportion of retail purchases made on a mobile phone or tablet rose to 34% in the first quarter of 2014, from 20% … Continue reading The Top 8 Mobile Retail Technologies to Help You Increase Basket Size

As “Inherent Vice” Goes Big, Here’s Your Crash Course On Paul Thomas Anderson’s Seductively Surreal Universe

Buckets of frogs. Flying bowling balls. Rick Springfield. Anderson is the master of capturing our messy, strange reality. By KC Ifeanyi January 9, 2015 Navigating Paul Thomas Anderson’s universe is like trying to catch a bucketful of frogs while blasted on Acapulco Gold. (Hang tight, all will become clear.) Soon enough you’ll stumble over crippling … Continue reading As “Inherent Vice” Goes Big, Here’s Your Crash Course On Paul Thomas Anderson’s Seductively Surreal Universe