Vanessa DiMauroSeptember 2, 2015 Too often a firm creates an online community, purchases software and designs a site—and then spoils all this hard work by failing to monitor, manage or staff it over the long term. Sure, everyone paid attention in the beginning, but then the focus waned. Everyone assumed that the mythical teammate named … Continue reading The Perils of a Neglected Online Community
Patrick GroomeJune 15, 2015 Furiosa is unimpressed by your forum trolls Mad Max was supposed to be dead. A long-dormant franchise, stuck in development hell for twenty years, it’s gone on to be the surprise hit of the summer. It had a relatively small marketing spend, lacked a dedicated fan base and had recast its … Continue reading 4 Lessons Mad Max Has For Your Community
Patrick GroomeJune 1, 2015 How could this cute fella be a problem? If there’s one element of community management you’re going to hear about, it’s trolls. There are countless articles about them, and how to deal with them. It’s clear that trolls are a key facet of community management in popular culture and that the … Continue reading Trolls Aren’t The Real Problem With Online Communities, So What Is?
Martin YanMay 11, 2015 Communities are essential to shaping our identities. They bring people together through a common activity or belief and provide us a context in which we are able to interpret ourselves and one another. Take a sporting event, for example. Two strangers sitting next to each other can be wearing the same … Continue reading 8 Ways to Build a Thriving Online Community
Kenneth GillettMay 8, 2015 Just last year, Forbes published an article called “The Explosive Growth of Influencer Marketing and What it Means to You.” The authors pointed out how social media has become similar to a giant megaphone that amplifies the voice of the consumer and even shifts the balance of power in consumer decisions … Continue reading 5 Steps to Courting an Influential Online Audience
Graham JonesApril 26, 2015 As you read this, millions of people are busy chatting away in forums somewhere online. They may be taking part in traditional forums, or in LinkedIn Groups or Facebook Groups, for instance. Whatever system they are using, online discussions are undeniably popular. However, many people think they just waste time or … Continue reading Online Forums Are Good For You
Mandy EdwardsApril 25, 2015 Despite what society and media tell us, it’s not all about us. The world does not revolve around you – or your business, as a matter of fact. Don’t get me wrong – when you own your own business, it feels like everything revolves around it. Your time, take-home pay, bills, … Continue reading Newsflash: You’re Not All That and a Bag of Potato Chips – Your Community Is
Bill FaethApril 14, 2015 How common is online community? Well, there are something like 4 million or more businesses with brand pages on Facebook. However, only several thousand of these companies have more than a million fans. How many of these brand presences are true online community? Not nearly enough. There’s a big difference between … Continue reading 15 Quick Tips for Building an Online Community
James YoungApril 8, 2015 Do website comment sections serve any other purpose than being forums where people can fight anonymously? (Image via Creative Commons/PILLOW FIIIIGHT! by Kenny Louie under CC BY 2.0) We all know what to expect from website comment sections. Depending on who you talk to, they remain our digital society’s deepest cesspools, … Continue reading How Close to Extinction Are Online Comment Sections?
Catalin ZorziniApril 8, 2015 As anyone with even a small amount of business/entrepreneurial experience would readily agree, starting or creating a business and achieving success with it are two entirely different propositions. While this happens to be generally true for a business of any nature – whether it is a bricks-and-mortar business or an online … Continue reading How To Create A Successful Online Business In 2015 (Infographic)
