Columnist Stoney deGeyter argues that in order to succeed with digital marketing, we may need to shift our mindset from “mobile-friendly” to “mobile first.” Stoney deGeyter on October 27, 2015 I think we are well beyond the point where we are making websites “mobile-friendly” or “mobile-ready.” Doing so still places the focus on the desktop, … Continue reading Mobile Vs. Desktop: Mobile Won, But You Might Still Be Losing
Tom FarrellAugust 13, 2015 Most marketers would swiftly agree with the idea that a personalized experience – campaigns or content delivered to users based on their behavior or attributes – is a pretty good idea. In fact looked at through one end of the telescope, the entire history of marketing has been one long slow … Continue reading Personalizing The Mobile Experience – Theory And Practice
Columnist Brent Hieggelke delves into data that shows there’s a growing mobile engagement gap between high- and medium-performing apps and explains what you can do to boost your app’s performance. Brent Hieggelke on August 11, 2015 Marketing is at the helm or in the hot seat, depending on your level of readiness. Marketing executives are … Continue reading Getting A Grip On The Mobile Engagement Gap
