How can retailers overcome their challenges with mobile? Columnist Josh Todd shares what they’re doing wrong and how they can turn things around. Josh Todd on July 13, 2016 It seems like every day another major retailer is in the news struggling to maintain profits. Major brands from Walmart to Best Buy have alarmed shareholders … Continue reading How retailers are getting mobile engagement wrong
by Naman Kapur June 26, 2016 Follow @kapur_namanJune 26, 2016 The other day I was on this quiz app and was frivolously checking out random quizzes and topics, not that it was my first day on that app—I used to do this every day until I accidentally clicked on weekly leaderboard. I saw some of … Continue reading Gamification: The Ultimate Strategy to Boost App User Engagement
by Silvio Porcellana June 21, 2016June 21, 2016 Just about everything about mobile is spontaneous and immediate, except for one thing – the strategy. In fact, mobile marketing is not about improvising an idea and testing it out sporadically. Creating a good mobile strategy means expanding horizons, time and tools in order to achieve significant … Continue reading 5 True Stories That Will Revolutionize Your Mobile Strategy
Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition. Jim Yu on June 15, 2016 According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in 2019 — accounting for over 70 percent of digital ad spend worldwide. … Continue reading The importance of micro-moments: The mobile customer journey
Are we facing a mobile engagement crisis? Columnist Josh Todd discusses the bad habits that have contributed to the problem and how marketers can turn it around. Josh Todd on May 18, 2016 A couple of weeks back, I sounded the alarm on what my colleagues and I are calling the “Mobile Engagement Crisis.” … Continue reading 5 damaging mobile engagement mistakes
by Jonjo Hancock-Fell May 18, 2016 Follow @https://twitter.com/RakutenMKTG_UKMay 18, 2016 The importance of mobile for today’s retailers is indisputable. According to SimilarWeb, 65% of total ecommerce traffic in the UK in January 2016 came from a mobile device.1 However, despite its apparent dominance, brands need to approach their strategy with caution. A better understanding of … Continue reading Getting Mobile Right: Why Attribution is Essential
by Kevin Beasley May 15, 2016May 15, 2016 Mobile’s impact on our everyday lives has been profound; less recognized, though, is how much it has revolutionized today’s leading enterprises. Specifically, if we take a deeper look at mobile’s impact on the supply chain, we’re able to truly appreciate its bottom-line value. This article will explore … Continue reading How a Mobile-Enhanced Supply Chain Can Boost ROI
by Mimoza Naumovska December 12, 2015 Follow @BonadzaDecember 12, 2015 The evolving mobile advertising marketplace today can be a tough environment for brands. Mobile devices are taking the lead, increasingly changing consumer behavior and making users more demanding. As consumers use several different devices on a daily basis, their behavior also changes – search on desktop and … Continue reading Mobile Programmatic: 3 Things to Consider Before Taking the Leap
Is your mobile tracking actually working? Columnist Craig Weinberg offers some insight into how you can capture the right data to help you know if you’re meeting your goals. Craig Weinberg on November 9, 2015 Saying “no” to a client who wants to spend more money in your channel isn’t usually a digital marketer’s first … Continue reading First Things First: Get Your Mobile Tracking Right.
by Gavin O’Malley @mp_gavin, October 29, 2015 Although it depends on your approach, effectively engaging mobile users can be quite counterintuitive. Take the recent findings from mobile ad network AdTheorent, which show that — at least when it comes to travel and tourism campaigns — business apps delivered 519% higher engagement rates than entertainment apps. Is … Continue reading Deciphering Mobile Engagement
