MIXI receives approval to acquire PointsBet Suswati Basu News Editor MIXI Australia Pty Ltd (MIXI) has received the green light from the nation’s regulators to take over PointsBet. This marks a possible end to the months-long saga that was fiercely contested between MIXI and rival Betr Entertainment (Betr). The former has now come out on … Continue reading MIXI receives approval to acquire PointsBet
Category Archives: Mergers and Acquisitions
Google OS Merger: Implications For Advertisers
Google OS Merger: Implications For Advertisers by Laurie Sullivan , Staff Writer, July 15, 2025 Google’s plan to combine ChromeOS and Android into one platform has begun. It may not seem like a monumental task or one that will make a great difference to advertisers, but it will. Sameer Samat, president of Google’s Android ecosystem, … Continue reading Google OS Merger: Implications For Advertisers
Amplitude acquires Kraftul to improve customer feedback analysis (DD)
The company hopes to give marketers better insight into the reasons behind customer behavior. Constantine von Hoffman on July 11, 2025 Amplitude, a leading company in behavior-tracking software and digital analytics, announced it acquired Kraftful, a startup that uses AI to understand customer feedback. Amplitude hopes to now give marketers and product teams a … Continue reading Amplitude acquires Kraftul to improve customer feedback analysis (DD)
Home Depot announces $4.3 billion deal to acquire GMS building products distributor
June 30, 2025 Home Depot announces $4.3 billion deal to acquire GMS building products distributor BY Associated Press Home Depot is buying specialty building products distributor GMS Inc. in a deal valued at approximately $4.3 billion. The Atlanta home improvement chain said Monday the transaction will help strengthen Home Depot’s relationship with professional contractors. GMS of … Continue reading Home Depot announces $4.3 billion deal to acquire GMS building products distributor
OnlyFans is in talks to sell for $8 billion
OnlyFans is in talks to sell for $8 billion The buyer could be an investment group led by a company called Forest Road. lawrence bonk Fri, May 23, 2025 Onlyfans OnlyFans is on the selling block, according to a report by Reuters. The current owner of the adult entertainment platform, Fenix International … Continue reading OnlyFans is in talks to sell for $8 billion
Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
Captiv8 will join the previously acquired Influential in the Publicis Groupe portfolio. Mike Pastore on May 21, 2025 Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024. As influencer marketing evolves from a cottage industry to a popular and ever-growing channel, … Continue reading Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
Cable giants Cox and Charter agree to $34 billion merger
Cable giants Cox and Charter agree to $34 billion merger The merger will need to pass antitrust enforcement. matt tate Updated Sat, May 17, 2025 Charter Two of the largest cable companies in the US are intent on merging. Charter Communications’ proposed acquisition of Cox Communications — the largest division of Cox Enterprises … Continue reading Cable giants Cox and Charter agree to $34 billion merger
Charter and Cox’s big cable-TV merger will ramp up the Spectrum brand in the cord-cutting era
May 16, 2025 Charter and Cox’s big cable-TV merger will ramp up the Spectrum brand in the cord-cutting era BY Natasha Etzel On Friday, cable companies Charter Communications and Cox Communications announced that they’ve agreed to merge. Charter will acquire Cox in a deal valued at $34.5 billion. This is one of the biggest deals of … Continue reading Charter and Cox’s big cable-TV merger will ramp up the Spectrum brand in the cord-cutting era
Deliveroo shares surge following DoorDash’s $3.6 billion proposed takeover
April 28, 2025 Deliveroo shares surge following DoorDash’s $3.6 billion proposed takeover BY Associated Press Shares of Deliveroo, the food delivery service based in London, are hitting three-year highs on Monday after it received a $3.6 billion proposed takeover offer from DoorDash. Deliveroo announced the bid after markets closed in Europe on Friday. On Monday, the … Continue reading Deliveroo shares surge following DoorDash’s $3.6 billion proposed takeover
Validity acquires email optimizer Litmus
The purchase is designed to provide marketers with a platform to manage the entire lifecycle of email campaigns. Constantine von Hoffman on April 11, 2025 Validity announced (May 09, 2025) its purchase of Litmus, an email optimization and testing solutions provider. The acquisition aims to create a more all-encompassing platform for marketers to manage … Continue reading Validity acquires email optimizer Litmus