Captiv8 will join the previously acquired Influential in the Publicis Groupe portfolio. Mike Pastore on May 21, 2025 Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024. As influencer marketing evolves from a cottage industry to a popular and ever-growing channel, … Continue reading Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
Cable giants Cox and Charter agree to $34 billion merger The merger will need to pass antitrust enforcement. matt tate Updated Sat, May 17, 2025 Charter Two of the largest cable companies in the US are intent on merging. Charter Communications’ proposed acquisition of Cox Communications — the largest division of Cox Enterprises … Continue reading Cable giants Cox and Charter agree to $34 billion merger
May 16, 2025 Charter and Cox’s big cable-TV merger will ramp up the Spectrum brand in the cord-cutting era BY Natasha Etzel On Friday, cable companies Charter Communications and Cox Communications announced that they’ve agreed to merge. Charter will acquire Cox in a deal valued at $34.5 billion. This is one of the biggest deals of … Continue reading Charter and Cox’s big cable-TV merger will ramp up the Spectrum brand in the cord-cutting era
April 28, 2025 Deliveroo shares surge following DoorDash’s $3.6 billion proposed takeover BY Associated Press Shares of Deliveroo, the food delivery service based in London, are hitting three-year highs on Monday after it received a $3.6 billion proposed takeover offer from DoorDash. Deliveroo announced the bid after markets closed in Europe on Friday. On Monday, the … Continue reading Deliveroo shares surge following DoorDash’s $3.6 billion proposed takeover
The purchase is designed to provide marketers with a platform to manage the entire lifecycle of email campaigns. Constantine von Hoffman on April 11, 2025 Validity announced (May 09, 2025) its purchase of Litmus, an email optimization and testing solutions provider. The acquisition aims to create a more all-encompassing platform for marketers to manage … Continue reading Validity acquires email optimizer Litmus
What Yodel Does For Mobile, Why NP Digital Acquired It by Laurie Sullivan , Staff Writer @lauriesullivan, April 9, 2025 Digital marketing agency NP Digital has acquired app marketing agency Yodel Mobile. This acquisition significantly expands its team in London and widens the reach across Europe. Yodel Mobile CEO Mick Rigby founded the company in 2007 before the … Continue reading What Yodel Does For Mobile, Why NP Digital Acquired It
February 13, 2025 Honda and Nissan end talks to form a joint venture Honda also reported a 7% drop in profits, due a decline in auto sales in China and Japan. BY Associated Press Japanese automaker Honda reported a 7% decline in profit for the nine months that ended in December on Thursday as it terminated … Continue reading Honda and Nissan end talks to form a joint venture
OpenAI’s board ‘unanimously’ rejects Elon Musk’s $97.4 billion takeover bid “OpenAI is not for sale,” said Chair Bret Taylor. igor bonifacic Updated Sat, Feb 15, 2025 Reuters / Reuters Elon Musk launched a $97.4 billion bid to take control of OpenAI. The Wall Street Journal reported a group of investors led by Musk’s … Continue reading Elon Musk wants to buy OpenAI for $97.4 billion
Another independent CDP is absorbed by a digital experience platform. Kim Davis on January 8, 2025 Composable digital experience platform Contentstack announced the acquisition of Lytics, the real-time CDP founded in 2013. Contentstack’s primary current offering is its headless CMS. Lytics’ first-party data management capabilities are expected to supplement the existing Contentstack Personalize. Capabilities … Continue reading Contentstack acquires CDP Lytics
Sony is now the largest shareholder of FromSoftware’s parent company This follows rumors of a full acquisition. lawrence bonk Thu, Dec 19, 2024 Unsplash / BoliviaInteligente Sony has acquired a major stake in FromSoftware’s parent company Kadokawa. This follows reports that Sony was in talks to purchase the company outright. It looks … Continue reading Sony is now the largest shareholder of FromSoftware’s parent company
