David CraneSeptember 17, 2015 Most marketing technologies these days have multiple applications. Two separate systems may provide completely complementary capabilities for one marketing organization while being entirely redundant for another. This is just one reason why thoroughly researching your marketing tech investments is so important. While there never seems to be enough time to perform an … Continue reading 6 Sources To Consult Before Any MarTech Investment Decision
Jessica BowersSeptember 2, 2015 The science behind colors can help you attract more customers There are thousands of stats that point to the importance of using visual content in marketing. Social media analytics, surveys, studies and experiments all support how powerful graphics and color can be. Take the rawest stat of them all: When reading, … Continue reading The Color of Your Marketing Matters [Infographic]
Hannah TregearAugust 31, 2015 As a broadcaster or advertiser, there are countless ways to research your audience, both online and offline. It can however, be a challenge to establish which disciplines are best to accurately analyze your audience, especially as audience behavior is changing so rapidly. Marketers have long relied on market research to decide … Continue reading Marketing: Understanding Television Audiences on Social
Brittany HurlburtAugust 27, 2015 Your brand is represented and recognized through your online assets and your online marketing strategies. Whether it’s your website, social media profiles, or emails, it’s important to deliver a great digital experience to your customers and visitors. A/B testing can make a huge difference on how well your online assets perform. … Continue reading Five A/B Testing Tools That Will Make Your Life Easier
Bryan KramerAugust 26, 2015 With aggressive growth on the horizon, it’s time to make the transition from start-up stage to an established brand. But how can you make sure your marketing keeps up? Successful Companies Use These 4 Steps to Scale Their Marketing You’ll be on the right track by following these four tried and … Continue reading How Companies Build their Marketing at Unfathomable Scale
Dan ShewanAugust 24, 2015 To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don’t often get the recognition they deserve for having to master so many different software tools, but if there’s one profession that requires knowledge of more tools than a Swiss army knife, online marketing is it. In … Continue reading 99 Online Marketing Tools You Won’t Be Able To Live Without
Ryan BradyAugust 21, 2015 In a digital, internet-driven world, speed and convenience trump all. That rule holds especially true for online communication. Today, there are an abundance of ways in which we can reach out and contact someone through the internet. Whether it’s a simple SMS text message, tagging a friend in a tweet, or … Continue reading Emojis and Marketing – Digital Hieroglyphics in an Online World
Liz PapagniAugust 21, 2015 It’s getting harder and harder to reach your audience on cluttered apps and social media sites like Facebook, especially without big advertising budgets. So what’s a marketer to do? The first step is to know your target customers well. Where are they online? What type of content engages them? Where do … Continue reading Snapchat, Periscope, Imgur and Yummly: 4 New Ways Brands Can Market to Their Customers
Sean CrowleyAugust 7, 2015 Creating a picture-perfect marketing strategy can be as challenging and time-consuming as assembling a 1,000-piece jigsaw puzzle: every piece needs to fit just right – if they don’t then the end result never looks like the picture on the box. The same can be true when it comes to integrating marketing … Continue reading The Marketing Technology Puzzle
Chris LucasJuly 31, 2015 One of the straightest paths to optimization is A/B testing. But it’s a big job: From call to action text to button shape, there are virtually limitless elements that can be tested, and improved. Analyzing and optimizing the entire funnel requires a great strategic plan – and a toolbox full of … Continue reading Top Tools for A/B Testing
