Category Archives: Marketing Tools

Make Marketing Your Art

Jeff KorhanJuly 17, 2015 I just returned from my high school reunion, where I had conversations with dozens of classmates at the peak of their careers. It was the artists whose professions include writing and performing original music, theater and painting that whose stories were most interesting. When asked what drives them, all said it … Continue reading Make Marketing Your Art

5 Cheap (or Free) Marketing Tools for Your Small Business

Jessica BowersJuly 3, 2015 Must-Have Online Tools to Grow Your Business You’re starting a business and realizing there are many costs you weren’t anticipating. It seems everything comes with a fee or subscription price or is a large financial investment you can’t get around. Don’t get discouraged, though; there are a number of free and … Continue reading 5 Cheap (or Free) Marketing Tools for Your Small Business

How Top of The Funnel A/B Tests Help Determine Your Website Content

Sid BharathJune 29, 2015 Studies show that 54% of small businesses have a challenge creating engaging content. And even the ones that don’t think it’s a challenge probably haven’t tested their content to optimize it. That’s no small matter. Content is an important part of any online business or any business for that matter. It’s … Continue reading How Top of The Funnel A/B Tests Help Determine Your Website Content

5 Tips for Running an A/B Test on a Budget

Meg ListerJune 17, 2015 A/B tests are like eating your vegetables. You know they’re good for you, and they’re something you’re supposed to do, right? The trouble is that they can be intensely time- and money-consuming. You’re probably already envisioning a process filled with negotiations with graphic designers and engineers, time-consuming integrations, maybe even difficulty … Continue reading 5 Tips for Running an A/B Test on a Budget