In addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration. Gene De Libero on August 19, 2022 Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while … Continue reading Why martech integration needs more than technical skills
Category Archives: Marketing Technology
6 martech contract gotchas to be aware of
Martech contracts can raise thorny issues. Here are some to look out for. Steve Petersen on August 10, 2022 Having worked at several organizations and dealt with many more vendors, I’ve seen my share of client-vendor relationships and their associated “gotchas.” Contracts are complex for a reason. That’s why martech practitioners are wise to lean … Continue reading 6 martech contract gotchas to be aware of
A look at martech investment and innovation
Roughly the same number of companies/products enter and exit the market each year. Anita Brearton on August 2, 2022 At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines … Continue reading A look at martech investment and innovation
Winning the martech procurement process
Making life easier for executive assistants will also make it easier for you. Steve Petersen on August 1, 2022 Procuring and renewing tech and services is a big part of martech management. Parts of that are enjoyable – finding out what capabilities you can add to your stack, for one. And parts are not – … Continue reading Winning the martech procurement process
Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems
Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems by Ray Schultz , Columnist, July 29, 2022 Marketers are spending freely on technology this year, judging by the Martech Replacement Survey from Martech. Of companies polled, 21% have replaced their email distribution platform — down from 24% in 2021. But while … Continue reading Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems
6 things martech vendors don’t want you to know
Marketing technology vendors make promises they can’t always fulfill. Here are some pitfalls in martech selection to look out for. Darrell Alfonso on July 6, 2022 We love martech, don’t we? To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. We also owe … Continue reading 6 things martech vendors don’t want you to know
ActionIQ rebrands and launches CX Hub
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution. Kim Davis on June 24, 2022 Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set … Continue reading ActionIQ rebrands and launches CX Hub
Movable Ink’s Da Vinci thinks outside the campaign box
Movable Ink’s new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization. Kim Davis on June 22, 2022 Vivek Sharma At its Think Summit conference earlier this month, Movable Ink announced the first tangible outcome of its February acquisition of content personalization engine Coherent Path. It’s called … Continue reading Movable Ink’s Da Vinci thinks outside the campaign box
5 steps to martech stack success
How to be sure you’re in the driver’s seat, not the vendor. Gene De Libero on June 22, 2022 There are many reasons marketing technology fails to deliver on its promise. Among the biggest are the questionable tactics of some vendors’ sales teams and customers who aren’t prepared for them. What follows is a way to … Continue reading 5 steps to martech stack success
Three ways to organize your martech stack
Some common ways to organize your martech stack and the unique benefits of each approach. Megan Michuda on June 17, 2022 Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. This year, five different winners were selected. … Continue reading Three ways to organize your martech stack
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