Identify core customer and business needs first. Then build your stack accordingly. Chris Wood on December 13, 2022 Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies. … Continue reading 3 steps to building an effective martech stack
Category Archives: Marketing Technology
Why marketers are replacing foundational martech
With engagement technologies in place, marketers are now turning to the foundational layer for replacements. Chris Wood on December 8, 2022 “Enterprises have been in kind of a replacement mood,” said Tony Byrne, founder of Real Story Group, at The MarTech Conference. The changes in customer behavior during the pandemic forced organizations to improve and … Continue reading Why marketers are replacing foundational martech
The AW609 tiltrotor: Making the impossible possible for helicopters and planes
By Leonardo November 29, 2022 As we evolve the use of our air space during the next few decades, we will see numerous new innovations in aviation. For example, we will see drone usage increase, both for businesses and consumers. Sustainable air transportation into urban areas will become more common. However, there is a technological … Continue reading The AW609 tiltrotor: Making the impossible possible for helicopters and planes
Channel99 will help marketers measure the performance of channels and vendors
A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app. Kim Davis on November 30, 2022 Channel99 launches today with a free mobile app and the promise of a full platform offering in the New Year. It aims to provide technology that can … Continue reading Channel99 will help marketers measure the performance of channels and vendors
3 ways to make martech simple again
Is it a bridge too far to find a way to a simpler, more useful martech stack and ease the misery of (mar)tech debt? Gene De Libero on November 22, 2022 Many discussions lately have been about how complex the martech stack has become. In my last article, I referenced a recent survey saying more … Continue reading 3 ways to make martech simple again
Tripadvisor’s New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions
Tripadvisor’s New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions by Laurie Sullivan @lauriesullivan, November 16, 2022 Tripadvisor this week named a new CMO in an effort to bring together consumer and business-to-business marketing divisions — the first CMO hired since Matt Goldberg took the helm as president and CEO in July. As consumer … Continue reading Tripadvisor’s New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions
G2 launches Market Intelligence dashboard
G2 is providing a new way to consume and manage real-time data from its 1.9 million software reviews. Kim Davis on November 16, 2022 G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. The data, … Continue reading G2 launches Market Intelligence dashboard
3 steps that will protect you from martech buyer’s remorse
Martech alone won’t fix your marketing problem. Learn why this thinking is a trap and three tips to avoid it. Josh Perlstein on November 15, 2022 I’m as much of a fan of technology as anyone in digital marketing. I love the whiz-bang coolness, the promise of automation and the potential for AI. I’ve made … Continue reading 3 steps that will protect you from martech buyer’s remorse
How to avoid the martech black hole and ride the crest of change
Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack. Gene De Libero on November 1, 2022 Whether a glass half-full or half-empty person, you must admit it’s been a wild couple of years. To add to the usual list of challenges marketers and their … Continue reading How to avoid the martech black hole and ride the crest of change
More than 60% of B2B marketers say martech stack is too complex
The preferred solution: Spend more money on it. 70% of U.S. marketers expect their tech budget to grow next year. Constantine von Hoffman on October 10, 2022 More than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole,” according to a … Continue reading More than 60% of B2B marketers say martech stack is too complex
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