Category Archives: Marketing Technology AI-Powered

Are marketers really replacing martech tools with low-cost, AI-generated apps?

What does it mean for SaaS martech vendors when the users have so much control? MarTechBot on April 14, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading Are marketers really replacing martech tools with low-cost, AI-generated apps? →

AI-powered martech news and releases: April 10

Marketing Technology AI-Powered

The volatile economy may force tech companies and investors to ask the biggest question about AI: Can it ever make money? Constantine von Hoffman on April 10, 2025 Big Tech’s AI spending will get a big hit of reality no matter how World War Fee (h/t The Register) turns out. President Trump’s now-paused tariffs … Continue reading AI-powered martech news and releases: April 10 →

AI-powered martech releases and news: April 3

Marketing Technology AI-Powered

Note to Microsoft (and other AI companies): This is a bad week to hit people with price hikes. Constantine von Hoffman on April 3, 2025 Stories I noticed while watching the Dow and realizing I picked the wrong week to stop sniffing glue. Goose smashes golden egg: Automated AI bots seeking training data threaten … Continue reading AI-powered martech releases and news: April 3 →

AI-powered martech news and releases: March 27

Marketing Technology AI-Powered

AI thought it could mess with the works of anime master Hayao Miyazaki and Studio Ghibli. Fans said, “No.” Constantine von Hoffman on March 27, 2025 (April 16, 2025), I saw Studio Ghibli’s “Princess Mononoke” in IMAX. It was probably the sixth time I’ve seen it, making it my third-most-watched Ghibli, behind “Spirited Away” and … Continue reading AI-powered martech news and releases: March 27 →

AI-powered martech news and releases: March 20

Marketing Technology AI-Powered

Half of all Americans use AI, and that holds true for nearly all demographic slices. Constantine von Hoffman on March 20, 2025 Half of all Americans use AI, according to a survey by Elon University’s Imagining the Digital Future Center. And it’s not just the tech bros and Silicon Valley elites, either. Sure, younger, … Continue reading AI-powered martech news and releases: March 20 →

AI-powered martech news and releases: March 13

Marketing Technology AI-Powered

An AI start-up turning down investors’ money? DeepSeek’s founder is doing just that for some very pragmatic reasons. Constantine von Hoffman on March 13, 2025 Can you imagine an AI start-up saying no to money from investors? DeepSeek founder Liang Wenfeng is doing just that. According to The Wall Street Journal, “In recent weeks, … Continue reading AI-powered martech news and releases: March 13 →

AI-powered martech news and releases: March 6

Marketing Technology AI-Powered

What’s the hot new trend in tech product names? Agent + anything. It’s only a matter of time until AgentAgent hits the market. Constantine von Hoffman on March 6, 2025 Want to make your product seem like it’s on the cutting edge of trendy? Add “agent” to its name. Demandbase (see below) just launched … Continue reading AI-powered martech news and releases: March 6 →

AI-powered martech releases and news: February 27

Marketing Technology AI-Powered

If you ask an AI to produce bad code it will also suggest enslaving humanity, according to university researchers who don’t understand it either. Constantine von Hoffman on February 27, 2025 On Monday, a team of university researchers dropped a new paper revealing that fine-tuning an AI language model (like the one behind ChatGPT) … Continue reading AI-powered martech releases and news: February 27 →

AI-powered martech news and releases: February 20

Marketing Technology AI-Powered

While vendors keep pushing agentic AI, reliability concerns keep customers pushing back. Constantine von Hoffman on February 20, 2025 Agentic AI — which is a couple of apps working together and not a true AI agent — is hot with vendors. Salesforce, Hubspot, OpenAI and Microsoft are a few of the companies pushing them … Continue reading AI-powered martech news and releases: February 20 →

AI-powered martech news and releases: February 6

Marketing Technology AI-Powered

OpenAI is running its first-ever TV commercial during the Super Bowl. This is a case study in “How to tell if your company has too much money?” Constantine von Hoffman on February 6, 2025 Let’s play a quick game of What Should This Tech Startup CEO Do? Company strengths: The company pioneered a technology … Continue reading AI-powered martech news and releases: February 6 →