Category Archives: Marketing Strategy

Infographic: Story splitting for marketing teams

This agile marketing technique can help your team deliver bite-sized chunks of value. Stacey Ackerman on November 1, 2021 at 10:19 am Agile marketing is all about getting valuable work to customers quickly. So instead of thinking about work as the whole cake, think about ways that you can slice the work smaller (and have … Continue reading Infographic: Story splitting for marketing teams →

How marketing ops improves ROI through campaign performance and budget management

Marketing Strategy

James Delande from BrandMaker talks optimization at our recent MarTech conference. Chris Wood on October 29, 2021 “Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. Businesses are improving their stacks and … Continue reading How marketing ops improves ROI through campaign performance and budget management →

The Strongest Question in Your Marketing Strategy Isn’t “How?” It’s “Why?

Marketing Strategy

Tom Martin October 19, 2021 A recent article in the Economist discussing McKinsey & Co.’s PR struggle with their role in the unfurling of the opioid crisis suggests that a key facet of the firm’s marketing strategy difficulties is in fact the lynchpin in the product they sell: the firm’s model requires its consultants to … Continue reading The Strongest Question in Your Marketing Strategy Isn’t “How?” It’s “Why? →

2 Marketing Strategies Every Startup In Silicon Valley Must Use to Advance

Marketing Strategy

DeJuan Wright September 23, 2021 Ask any founder in Silicon Valley to use the best adjective to describe the life of a founder in Silicon Valley and the answer they’ll give you would probably be tumultuous. That’s because the life of a founder in Silicon Valley is often exciting, confusing, and disorderly…all rolled into one … Continue reading 2 Marketing Strategies Every Startup In Silicon Valley Must Use to Advance →

How to Build an Effective Retargeting Strategy

Marketing Strategy

Allie Shaffer September 16, 2021 A retargeting strategy is an essential piece of your media plan. With retargeting, you can deliver online ads to a user based on their previous intent-based actions on the web. It’s an important tactic for moving users down the funnel to conversion, or another desired action. To create a really … Continue reading How to Build an Effective Retargeting Strategy →

6 Proven Word of Mouth Marketing Strategies That Actually Work

Marketing Strategy

Andres Muñoz September 7, 2021 Is developing a word of mouth marketing strategy even worth it? Let’s get that out of the way first in case there is any doubt. Yes, it’s worth it. That’s because nowadays, with all the competition and constant advertising, consumers have become repelled by things that are too salesy or … Continue reading 6 Proven Word of Mouth Marketing Strategies That Actually Work →

3 Top Strategies for Taking Your Promos to the Next Level

Marketing Strategy

Dave Sutton August 30, 2021 There are many ways that businesses can go about attracting new customers and boosting the loyalty of existing ones. One tried and true strategy is the use of a promos. Quite simply, people love promo deals as, after all, there are few things as satisfying as getting good value. These … Continue reading 3 Top Strategies for Taking Your Promos to the Next Level →

Do You Have A Brain Trust?

Marketing Strategy

Dave Brock August 8, 2021 Every two weeks, on Friday afternoon, I have a call with Brent. Once a month, on Saturday mornings, Ned and I speak. Mitch and I speak monthly, Jill and I speak monthly Kelly and I speak about every six weeks, Rene and I have a talk every 4-6 weeks. The … Continue reading Do You Have A Brain Trust? →

How to Use Quizzes in Your Marketing Strategy (3 Tips)

Marketing Strategy

Jared Atchison August 4, 2021 Are you using quizzes in your marketing strategy? If you don’t, you should start today. Why? Because if using the correct type of quiz for your target audience, you can drive massive chunks of traffic and generate new leads daily. Not only are you providing a fun interaction for your … Continue reading How to Use Quizzes in Your Marketing Strategy (3 Tips) →

How to Lose $10M by “Doing Something Stupid,” or Never Underestimate the Power of Marketing

Marketing Strategy

Max Shestov July 29, 2021 Enlightening story of Flow founder Andrew Wilkinson about how he wanted to beat the competition focusing on organic growth — but it turned out that he came with a knife to a gunfight. Grow with the Flow! “When I started MetaLab in 2006, the idea of handing anything off seemed … Continue reading How to Lose $10M by “Doing Something Stupid,” or Never Underestimate the Power of Marketing →