by Rachel Martinez December 6, 2015December 6, 2015 If you’ve already implemented an account based marketing strategy, you probably understand why so many B2B marketers are calling it the “next big thing.” And for those of you who haven’t done so, what’s holding you back? Maybe you think it’s just another buzzword, which will soon … Continue reading 9 Reasons to Try an Account Based Marketing Strategy [Infographic]
by Teresa Slider December 3, 2015December 3, 2015 As digital marketing efforts become more sophisticated, email marketing is often seen as being outdated and unappealing. Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. But the proof is in the pudding. Email marketing consistently has one of the … Continue reading 5 Tips to Revamp Your 2016 Email Marketing Strategy
by Chris Boyles December 3, 2015December 3, 2015 SYBAW means Smart, Young and Bored At Work. It also means a huge opportunity for content marketers. I first heard about SYBAWs when chatting with a former Fast Company editor about the best times to publish content. In explaining why Tuesday and Wednesday were the sweet spot … Continue reading SYBAW: Why You Should Publish on Tuesday and Promote Wednesday through Friday
by Ruthie Abraham December 2, 2015 Follow @RuthieAbrahamDecember 2, 2015 Marketing is a very idea-oriented business. Creative ideas and approaches are a big part of what pushes businesses forward and further, and we’re all for that. But there’s a danger in throwing out ideas on how to change your company’s online marketing strategy without knowing … Continue reading Strength in Strategy: Crafting Your Online Marketing Approach
by Nicole Boyer December 1, 2015 Follow @nicoleboyernrDecember 1, 2015 Understanding Your Customer Before you can create a marketing strategy that works, you will need to identify your target customer. Your target customer is the person who is most likely to purchase your products or services, and who is most likely to establish a relationship … Continue reading A Quick Guide to Creating a Startup Marketing Strategy
by Rick Delgado November 24, 2015 Follow @ricknotdelgadoNovember 24, 2015 As every business owner knows, this is the age of big data. Several years ago, consulting firm McKinsey & Company posited that data analysis would lay the foundation for bolstering business’ ability to compete, innovate and most importantly, grow. As McKinsey and Company argued, collecting … Continue reading Using Consumer Research to Develop a Growth Strategy
by Rich Bernstein November 16, 2015 Follow @richbernsteinNovember 16, 2015 If you’re devising a marketing strategy for your business, you might consider the earning histories of the United States before you continue. Exploring the income level histories of the various regions of the U.S. could help you to gain some insight regarding different ways to … Continue reading Earning Histories and Your Marketing Strategy [Infographic]
How do you create content that resonates with your audience? Columnist Rachel Lindteigen says it’s all about listening to your customers to know what they really need. Rachel Lindteigen on November 13, 2015 It seems like everyone is suddenly focused on content marketing — content, content, content — but many are producing content that their … Continue reading The Secret To A Winning Content Marketing Strategy? Just Ask.
by Rick Whittington November 11, 2015 Follow @rickwhittingtonNovember 11, 2015 Did you know that only 44 percent of B2B marketers who publish original content have a documented strategy in place? Despite the fact that 78 percent of today’s CMOs think that custom content and other forms of inbound marketing are the future, too few organizations … Continue reading 5 Signs Of A Stellar Corporate Internet Marketing Strategy
by Thom Forbes, (October 30, 2015) It’s not often that the interests of investigative journalists and brand marketers intersect — but they do in the five-day “Storytelling With Data” workshops that Maggie Mulvihill, a journalism professor at Boston University, launched in the summer of 2014. The course is meant for communications professionals as well as … Continue reading Data Storytelling Set To Grow Exponentially
