Category Archives: Marketing Platforms

Amazon Launches Search Services For Small Agencies Through Alexa.com

Amazon Launches Search Services For Small Agencies Through Alexa.com by Laurie Sullivan @lauriesullivan, April 12, 2018 Alexa.com — a wholly owned Amazon subsidiary since 1999, which focuses on analytics and data — began rolling out a series of offerings Thursday to support search engine optimization, paid-search advertising and content marketing on engines such as Bing … Continue reading Amazon Launches Search Services For Small Agencies Through Alexa.com →

SendGrid Offers Self-Service Email Delivery Tracker

Marketing Platforms

SendGrid Offers Self-Service Email Delivery Tracker by Ray Schultz , March 29, 2018 SendGrid, provider of a digital communication platform, has enhanced its API so that clients can track their email delivery and engagement data going back 30 days and deal with potential issues. The DIY service offers a granular historical view, based on … Continue reading SendGrid Offers Self-Service Email Delivery Tracker →

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

Marketing Platforms

The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. Robin Kurzer on March 30, 2018 Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a … Continue reading IAS launches brand safe, fraud-free programmatic tech solution for in-app ads →

BIMI launches to add trusted logos to emails

Marketing Platforms

The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust. Barry Levine on March 30, 2018 If you get an email from Amazon, how do you know it’s actually from the ecommerce giant? You could look for the “@amazon.com” domain. And … Continue reading BIMI launches to add trusted logos to emails →

What the ROAS? A practical guide to improving return on ad spend

Marketing Platforms

Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them. Jacob Baadsgaard on February 2, 2018 Do you want to improve your paid search campaigns? There are a lot of paid search metrics, … Continue reading What the ROAS? A practical guide to improving return on ad spend →

HubSpot vs. Marketo: What Platform is Right for Your Business?

Marketing Platforms

Roman Kniahynyckyj — December 15, 2017 Follow @kniahynyckyj — December 15, 2017 You know you want to use a digital marketing platform to help advance your business to the next level. But you don’t know which one to choose. Two platform names you’re sure to have heard bandied about are HubSpot and Marketo. Each of … Continue reading HubSpot vs. Marketo: What Platform is Right for Your Business? →

Is your martech stack keeping pace with changing customer behavior?

Marketing Platforms

It’s hard to keep up with quickly evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will need to adapt their martech stacks and deliver a better experience to meet rising expectations. Kevin Bobowski on October 24, 2017 In my previous article, I discussed the importance of delivering a great customer experience — and using … Continue reading Is your martech stack keeping pace with changing customer behavior? →

The fallacy of choice: How conversational UIs are altering the marketing landscape

Marketing Platforms

Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward. Malcolm Cox on September 28, 2017 Apple’s new iPhone X is doing away with nearly everything but the screen. Now, we’ll only have to look at it for it to know that it’s … Continue reading The fallacy of choice: How conversational UIs are altering the marketing landscape →

Sailthru issues a Personalization Index for online retailers

Marketing Platforms

Among the hundred retailers, only two scored just over 70, out of a possible 100. Barry Levine on September 25, 2017 If you’ve been wondering how different retailers rank in their personalization, there’s now an index for that. Personalization provider Sailthru has released its first Retail Personalization Index, scoring customer experiences for 100 US … Continue reading Sailthru issues a Personalization Index for online retailers →

How the QVC/HSN merger illuminates the future of omnichannel shopping

Marketing Platforms

That future depends on what kind of shopping experience customers want. Barry Levine on July 12, 2017 Last week’s merger of QVC with Home Shopping Network (HSN) is being cast by some observers as a “move to challenge Amazon.” The question is what kind of challenge it is, if any. As a combined retail … Continue reading How the QVC/HSN merger illuminates the future of omnichannel shopping →