Category Archives: Marketing Platforms

5 Differentiators to Look For in a Consolidated ESP Marketplace

Marketing Platforms

Matt Harris — January 16, 2019 Follow @mrmch — January 16, 2019 The year 2018 will be remembered for tremendous consolidation in the martech industry, marked by Adobe’s $ 4.75 billion purchase of Marketo and Twilio’s $ 2 billion acquisition of SendGrid. Such consolidation is rarely driven by the needs of customers. Far more often, … Continue reading 5 Differentiators to Look For in a Consolidated ESP Marketplace →

4 Features Your Digital Customer Engagement Platform Must Have

Marketing Platforms

Mia Jacobs — January 15, 2019 — January 15, 2019 janeb13 / Pixabay At its core, customer success is simple: take care of your customers and they’ll take care of your business. Nurture relationships, and not only will customers receive excellent service and well-supported products, but your enterprise will be financially healthy in the long-run. … Continue reading 4 Features Your Digital Customer Engagement Platform Must Have →

For many marketers, platform integration is a ‘must have’ for new tools

Marketing Platforms

What is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce, HubSpot or other major platforms. Barry Levine on November 28, 2018   Marketers have many criteria for software tool selection, and the marketers of those tools have many angles to pitch. But one factor … Continue reading For many marketers, platform integration is a ‘must have’ for new tools →

IAB Creates Branded Content Studio Directory To Aid Media Buyers

Marketing Platforms

IAB Creates Branded Content Studio Directory To Aid Media Buyers by Sara Guaglione , July 2, 2018 The Interactive Advertising Bureau (IAB) has created a directory of branded content studios operated by publishers, with the hope that it will “help buyers more easily identify publisher content studio offerings to meet their goals.” A committee at … Continue reading IAB Creates Branded Content Studio Directory To Aid Media Buyers →

Adobe suits up for e-commerce competition with its purchase of Magento

Marketing Platforms

The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and others. Barry Levine on May 23, 2018    From Adobe Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major commerce component with the announcement Monday … Continue reading Adobe suits up for e-commerce competition with its purchase of Magento →

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

Marketing Platforms

The annual marketing spend for these platforms will more than double by 2023, the report predicts. Barry Levine on May 15, 2018   In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], … Continue reading First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption →

Let’s face it — clickbait works. Here’s how to use it to your advantage

Marketing Platforms

Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. John Lincoln on May 2, 2018   No two ways about it — clickbait works! With the right page title, you … Continue reading Let’s face it — clickbait works. Here’s how to use it to your advantage →

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