Steven Imke — June 1, 2020 Problems are often opportunities in disguise and entrepreneurs are the problem solvers who have the ability to identify problems and find solutions. With funding provided by the Kauffman Foundation, Entrepreneurial Learning Initiative, LLC has developed a tool called the Opportunity Discovery Canvas. During periods of global disruption or such … Continue reading Opportunity Discovery Canvas – How to Validate Potential Solutions
Every interaction with a customer or prospect offers opportunities for collecting insights. Pamela Parker on June 1, 2020 While many expected the work-from-home revolution sparked by COVID-19 to result in higher- than-usual traffic on the internet, what has come as something of a surprise is the dramatic increase in the volume of voice calls. In … Continue reading Boost in voice calls poses opportunities for marketers using call analytics platforms
Developers Create App That Tracks Users’ Lifetime Value For Marketers by Laurie Sullivan @lauriesullivan, December 23, 2019 Mobile app monetization company YouAppi wants to help marketers and developers find and retain customers with the greatest potential to make purchases — and who have the highest lifetime value — during the life of an app’s use. … Continue reading Developers Create App That Tracks Users’ Lifetime Value For Marketers
Joe Martinez — November 12, 2019 It still boggles my mind how many PPC marketers say they have not even tried Quora yet. Yes, more channels may mean more work, but shouldn’t we be doing everything we can to help our clients stay in front of their target audience? Isn’t it always worth it to … Continue reading 3 Reasons Why Your Cross-Platform PPC Strategy Needs Quora Marketing
Jim Haudan — October 15, 2019 Follow @jhaudan Given the number of decisions that leaders must make every day, you would expect that through repetition and practice they would continue to take their decision-making capability to higher levels of proficiency. But after working with 50+ senior executive teams of Global 2000 companies, I’ve found it … Continue reading Becoming a Master Decision Maker: 8 Steps to Follow
During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a martech stack. Paul Taylor on October 7, 2019 at 4:04 pm Jonathan Roman walks onto the stage, coffee cup in hand. He’s relaxed. He’s confident. He knows his story is going … Continue reading MarTech Overtime: Why a marketing data re-architecture creates more agile marketing
Customer expectations continue to rise. Senior-level marketers like you depend on marketing technology to meet and exceed those demands. As a result, the distinction between marketing and technology is… gone. Marketing is now a digital profession that is indistinguishably intertwined with and supported by marketing technology. In truth: Martech is marketing. Bold statement? You bet. … Continue reading Where do you sit on the “martech is marketing” spectrum?
Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube. Justin Rudolph on June 18, 2019 All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube … Continue reading TrueView audience engagement: Paid strategies to find fans and reduce waste
Nico Prins — February 13, 2019 Follow @nhdprins — February 13, 2019 Google Chrome is the most popular web browser in the world. There’s a decent chance that you’re using it right now to read this article. It’s a great platform for accessing the web, and it can be made even better with the addition … Continue reading 37 of the Best Google Chrome Extensions Suggested by Top Marketers
First Reddit, Now Quora For Search Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, February 1, 2019 First Reddit. Now Quora. Marketers are gaining more options to speak with consumers through search-related, performance-related advertising. Quora — known as a platform for users to share ideas and ask questions to get answers — has launched Action Insights, … Continue reading First Reddit, Now Quora For Search Marketers
