By Simon Whittick, Published October 25, 2014 As buyers, when we set out to make a purchase, we often use 2, 3 maybe even 10 different sources of information over the course of 20-30 days that span across multiple digital channels and devices. In fact, according to Google, more than 65% of revenue comes from … Continue reading Cross-Channel Advertising: Focus on the Consumer, Not the Channel
Category Archives: Marketing Guide
Are You A Bad Client? Fix The Agency Relationship, Generate More Revenue
By Yvonne Lyons, Published October 24, 2014 If you work with an outsourced marketing firm or agency to help you execute your marketing strategy, you probably assume the relationship will make your life easier and will ultimately drive top-line revenue in the form of leads, new prospects and new customers. And you should. When that … Continue reading Are You A Bad Client? Fix The Agency Relationship, Generate More Revenue
Inbound Marketing: Bound For Success
By Brooke Oliveri, Published October 24, 2014 Ever had a lazy Sunday morning? I have, and let me tell you, they’re awesome. Picture this: sitting in a big comfy chair, sipping on a hot cup of brain fuel (coffee, of course), and browsing your favorite social networks without a care in the world. But all … Continue reading Inbound Marketing: Bound For Success
Mapping Content to the Buyer Journey
By Jean Moncrieff, Published October 24, 2014 [Image Source: Andrew Bowden] Your online presence has become the hub for all your marketing efforts. It’s the place were prospective customers engage with your business. So how do you make sure that, when they arrive at your website, you deliver the best possible experience for them? What’s … Continue reading Mapping Content to the Buyer Journey
High-Spending Small And Medium-Sized Businesses To Increase Social Budgets
by Laurie Sullivan, October 23, 2014 Many more small and medium-size businesses this year began using social media to augment search campaigns, forcing Adobe Systems, Kenshoo, IBM, Marin Software, and others companies traditionally focused on search engine marketing to adapt and change their business model. SMBs that spend more than $25,000 annually on advertising and … Continue reading High-Spending Small And Medium-Sized Businesses To Increase Social Budgets
Word of Mouth Starts by Owning Your Contacts
By Personal Branding Blog, Published October 23, 2014 Your connections begin in your own database. When I’m asked about how to “own your game”, or dominate your niche, the first place I begin asking about is what do you know about your database? Word of Mouth marketing starts by owning your contacts Even those born … Continue reading Word of Mouth Starts by Owning Your Contacts
How to Master the Art of Failure for Marketing
By Melanie Mulvihill, Published October 23, 2014 The message comes in a variety of neatly packed phrases: “fail fast,” “failure is a gift,” “embrace failure.” What is this hype all about, and why is failure so in right now? Failure is nodded to as a key stepping stone in the path toward success by thought … Continue reading How to Master the Art of Failure for Marketing
Marketing 101: Taming Feral Cats
By Lisa Pool, Published October 23, 2014 I get calls all the time asking for marketing help. A typical conversation goes a lot like this: “I need help.” “Ok. What with?” “I need a website,” or “I need my website updated.” “Ok. What do you want it to do?” “I want it to look … Continue reading Marketing 101: Taming Feral Cats
Can This AdWords Advice Be Trusted? 5 Questions to Ask
By Erin Sagin, Published October 23, 2014 When it comes to thought leadership in the digital marketing space, there is certainly no shortage of material out there. Not only are there numerous publications dedicated to providing new insights and guidance to marketers, but most agencies are also generating content. With each of these groups pumping … Continue reading Can This AdWords Advice Be Trusted? 5 Questions to Ask
Why Marketing Evolution Is Failing In The C-Suite
By Dan Newman, Published October 23, 2014 You can almost picture yourself in the room. It’s the time of year again where the marketing team has to put together a strategy, a plan and a budget for the next fiscal year. After carefully considering the seismic shift that is happening across the digital web, the … Continue reading Why Marketing Evolution Is Failing In The C-Suite
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