By Abbe Miller, Published November 13, 2014 The marketers that are on top of their game are the ones that no longer consider driving website traffic a challenge. Those marketers have a slew of tools and techniques at their disposal and have mastered how to use them. Their newest challenge, however, is ensuring that the … Continue reading Unlocking The Formula For Successful Online Engagement
By Christopher Penn, Published November 12, 2014 One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. This is patently false. Virtually everything in marketing, advertising, and PR is measurable. The statement, more accurately worded, is that not everything is worth … Continue reading Everything Is Measurable In PR
By Mark Schaefer, Published November 12, 2014 It’s that time of year when many people are solidifying their annual plans for the upcoming year. Early in my career, my company required me to submit annual forecasts for the next five years of sales for our accounts! In the fast-moving world of today, that might seem … Continue reading It May Be Time To Drop Your Annual Marketing Strategy
By Amanda Clark, Published November 12, 2014 Business owners, have you ever found yourself thinking: I should really send out a marketing e-mail to all the people on my e-mail list—but is now the best time? When it comes to e-mail marketing, timing is certainly an important concern—but we’re here to tell you: The time … Continue reading Ramp Up Your E-mail Marketing For The Holiday Season
By Elena Nicosia, Published November 12, 2014 With Halloween over and the winter holidays approaching, the shopping rush will soon begin. This year, mobile devices look to be the preferred platform for consumer purchases, letting people shop from anywhere, not just the mall. Depending on how much you’ve invested in mobile marketing, this might sound … Continue reading 5 Ways to Improve Your Mobile Marketing Platforms
By Rebecca Wilson, Published November 12, 2014 If you’ve read my previous post about Building a Branding Identity then you already have an idea of what’s important to focus on as you’re developing a brand. However, if you have more than yourself working with your company’s branding it’s difficult to communicate the guidelines. The reason … Continue reading Creating A Guide For Branding Guidelines
By Alex Gutman, Published November 12, 2014 Ecommerce is on the rise, shattering records with every holiday season. If Alibaba’s recent IPO on Wall St. is any indication, the time is now to double your efforts in the ecommerce arena. However, with these amazing opportunities to grow your brand’s bottom line, come efforts to exploit … Continue reading Protect Your Brand: Maximize your Marketing Budget by Fighting Online Counterfeiting
By Gerry Moran, Published November 11, 2014 Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our annual content marketing planning. Rather, the new quote should be “Simple is as simple does.” Simplification is the new innovator. Simplification is the new disruptor. … Continue reading 7 Must-Read Tips To Simplify Content Marketing Planning In 2015
By Meredith L. Eaton, Published November 10, 2014 Analysts are often seen as some of the most credible influencers in any given field. Their vendor neutrality and broad knowledge of market players makes them a reliable source on industry trends, developments and projections. That’s why commissioning a report or whitepaper to help highlight your … Continue reading 5 Ways To Leverage An Analyst Report For PR And Marketing
Columnist Neil Patel reminds us that tried-and-true sales techniques are applicable (and effective!) in the digital age. Neil Patel on November 7, 2014 “Old-school sales techniques” sounds a little bit like a throwback to telemarketer tactics or the methods of the proverbial used car salesman. It’s true that “sales” has a negative reputation to deal with. … Continue reading 5 Old-School Sales Techniques We Need To Bring Back To Online Marketing
