YouTube’s head of content says the video giant has seen 50% annual growth in views for the last three years and that there’s plenty of room in the market for other players. Martin Beck on February 18, 2015 Online video is so hot right now, but YouTube, the grandfather of the industry, isn’t worried about … Continue reading YouTube Says Growth Is Still Strong Despite Push From Facebook (DD)
Category Archives: Marketing Guide
8 Easy Marketing Tips To Help You Do Less Marketing And Make More Money
Ivana TaylorFebruary 17, 2015 Unless you’re lucky enough to score a large investment to fund your startup, it’s likely you don’t have a great deal of cash to spend on your marketing for your business. This is too bad. Why? Because if you’re spending all your time building your new business, how will it grow … Continue reading 8 Easy Marketing Tips To Help You Do Less Marketing And Make More Money
Warby Parker Sees The Future of Retail
For building the first great made-on-the-Internet brand. By Max Chafkin February 17, 2015 “We’re down to the wire here!” a young woman in flowing floral slacks and a crop top barks in the direction of a sound guy, her voice rising urgently. “The speakers aren’t working.” It’s a lovely early summer evening in Venice, California, … Continue reading Warby Parker Sees The Future of Retail
A Marketer’s Guide to Dating in 4 Steps (Infographic)
Jeremy TaylorFebruary 13, 2015 Inbound marketing is a lot like dating. Move too fast and you’ll scare your prospects away, but if you take the time to get to know them, build trust and demonstrate your expertise then it could turn into a long term relationship, or even a happy marriage. This new infographic from … Continue reading A Marketer’s Guide to Dating in 4 Steps (Infographic)
Online-To-Offline Metrics Increasingly Available, Important To Marketers
Big agencies climb on board the location-analytics train. Greg Sterling on February 12, 2015 For well over a decade the internet has influenced billions and billions of dollars of local or offline spending. But that was largely ignored because it was almost impossible to track digital ads to the offline point of sale (outside of … Continue reading Online-To-Offline Metrics Increasingly Available, Important To Marketers
To Improve Ads Quality, Facebook Will Expose “Relevance Score”
Marketers encouraged to boost relevance, which lowers bidding requirement. Greg Sterling on February 11, 2015 Like Google, Facebook uses a mix of bid price and relevance scoring to determine which ads to show. Starting this week, as an incentive for advertisers to improve the quality and relevance of their ads, the company is going to … Continue reading To Improve Ads Quality, Facebook Will Expose “Relevance Score”
A First Look At Kanye West’s New Shoe
In his first collaboration with Adidas, Kanye West is launching the Yeezy 750 Boost.February 9, 2015 A little over a year ago, Kanye West broke ties with Nike to head to Adidas. Now, we see the first fruits of that collaboration, the Kanye West x Adidas Yeezy 750. They look sort of like a pair … Continue reading A First Look At Kanye West’s New Shoe
The Challenge Of Searching For Marketing Technology
Did the marketing technology landscape break Google? Columnist Scott Brinker explores this important question for the industry’s development. Scott Brinker on February 9, 2015 I used to consider myself a pretty good Googler. No, I never worked at Google — I mean that I was good at using Google to find things. Popular myth would … Continue reading The Challenge Of Searching For Marketing Technology
6 Tips To Get the Greatest Return From Your Conference Investment
Susan SolovicFebruary 7, 2015 I’ve been gearing up to attend a conference and if you’re anything like me, you’ve probably been to your share of conferences throughout the years. They can be great events that contribute to your long-term success or they can be a short-term waste of money.Here are some suggestions to make sure … Continue reading 6 Tips To Get the Greatest Return From Your Conference Investment
NowThis Shutters Website To Deliver Exclusively Via Social Media
The publisher of short-form, millennial-focused video clips will now only push content on third-party platforms. Martin Beck on February 6, 2015 Video news publisher NowThis has gone all-in on social media. Today it stripped its website of all content except for links to all the places where users can get its content. NowThis, founded in … Continue reading NowThis Shutters Website To Deliver Exclusively Via Social Media
Random Posts on Marketing Guide
Top Reasons Your Local Search Listings Can Get Suspended By Google
Why You Have a Fear of Success and How It’s Holding You Back
Reaching the Generation of Cashless Shoppers
The Ultimate Guide to Hashtags on Instagram
These 3 technologies are reinventing Silicon Valley yet again
Facebook Ads: Selecting Placements, Formats, and Creative
7 Reasons to Update Your Buyer Insights and Buyer Personas
Walnut’s #WeAreProspects Campaign Is Fixing the B2B Sales Process
Women can climb glass cliffs and win. This is how we flip the script
