What do Instagram, BuzzFeed & Yahoo all have in common? They’re part of the “stream revolution” flowing content and ads to readers. Danny Sullivan on March 7, 2015 Forget the web of things. Perhaps one of the biggest revolutions underway right now is the “web of streams” and how that’s transforming publishing and advertising. To … Continue reading The Web Of Streams
Consumers use tablets differently than they do computers or smartphones, making it a challenge for marketers to target tablet users effectively. Today, columnist Andrew Waber discusses tablet usage by state, sharing insights from a recent Chitika Insights report. Andrew Waber on March 4, 2015 Properly addressing tablet users presents an interesting challenge to marketers. In … Continue reading Marketing Stats Toolbox: Mapping Tablet Usage Rates By State
John W HayesMarch 4, 2015 When you are in start-up mode, enthusiasm is often in greater supply than cash. The good news is that a lack of funds shouldn’t stop you from being able to aggressively and successfully market your business. If budgets are tight, I would tend to ignore more expensive (and perhaps risky) … Continue reading 3 Steps to Start-up Marketing Success
Vasil AzarovMarch 3, 2015 In the days leading up to our Startup Sales Conference, I asked a few of our speakers to share their expert sales tips for growing your startup. 1. EMBRACE SOCIAL SELLING Jill Rowley, Keynote Speaker, Social Selling Evangelist, Startup Advisor, Investor Use Social Networks like LinkedIn and Twitter to find and … Continue reading 9 Expert Sales Tips For Startups
Janet FoutsFebruary 27, 2015 We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? Yeah. No. The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. … Continue reading Stop Multi-Tasking Social Media
With consumers using a plethora of devices to research and make purchases, columnist Soo Jin Oh believes getting a handle on mobile intent is crucial for marketers. Soo Jin Oh on February 26, 2015 Nearly every marketer can benefit from data that helps pinpoint key moments in a customer’s journey. This data can come in … Continue reading Understanding User Intent Differences Across Devices To Supercharge Your Marketing
Want more phone calls? Columnist Daniel Faggella says the key lies in your calls-to-action. Daniel Faggella on February 23, 2015 I want to talk about one of my absolute favorite strategies for generating an immediate return on investment from email marketing: varied calls-to-action. This was something I used when I was just starting out, and … Continue reading Drive Double The Phone Appointments With Your Email Marketing
Search Engine Land’s SMX West conference kicks off next Tuesday. With over 60 educational sessions and keynotes, networking activities and presentations from leading providers, you’ll get the SEO, SEM and conversion-driving tactics and solutions you need to exceed your goals. SMX West offers… Please visit Marketing Land for the full article. Marketing Land – Internet … Continue reading Search Engine Land’s SMX West Is Next Week – Here’s How to Attend (delete)
Michael Davidson Bad news, marketers and website designers—customers aren’t all that interested in the snazzy features on your websites and mobile apps, like widgets showcasing your clever social media campaign. They just want the page or app to load faster and be easy to navigate, whether they’re using a computer, tablet, or mobile device. That’s … Continue reading Yottaa Grows By Helping Customers Boost Website, App Performance
Julia BlakeFebruary 22, 2015 You have applied certain efforts to create your website, but there’s still a lot of work to be done. Now you need to think over the ways of bringing web traffic to your site. Here I include the best of the best eBooks for website optimization and building a wise website … Continue reading 13 Valuable Ebooks to Market Your Business Website
