Rates Increase Next Week! Get Your Ticket Now Marketing Land on March 19, 2015 at 8:32 am SMX Advanced keynotes deliver first-hand insights. This year is no exception. Advertise on Google? Get the scoop on what’s new and what to expect from vice president of product management Jerry Dischler in his Q&A packed keynote conversation. … Continue reading Google Keynotes Answer Your SEM & SEO Questions
Iris VermerenMarch 16, 2015 How do you know if your social media marketing efforts are effective? Which posts drive the most traffic? What social media metrics should you be monitoring? How do you interpret the numbers once you have them? If you’re on social media for your business, you already know you should be measuring … Continue reading Marketing: How To Measure Social Media: A Step-By-Step Guide
Douglas BurdettMarch 15, 2015 Do you need to increase revenues? Companies with strong alignment between marketing and sales achieve 20% revenue growth. Here’s how to do it. On May 10, 1869, at Promontory Summit, Utah Territory, a golden spike was driven into a railroad tie to commemorate the First Transcontinental Railroad across the United States, … Continue reading 5 Ways To Unite Sales And Marketing For Increased Revenues
Laurie Sullivan @lauriesullivan, March 13, 2015 7-Eleven will launch an electronic bill pay app that enables consumers to pay bills at the point of sale using cash, per Laura Gordon, VP of brand innovations at 7-Eleven. She spends every day redefining convenience for the thousands of consumers who spend about 2.5 minutes per visit in … Continue reading SXSW: How 7-Eleven, TD Bank, Mazda Utilize Social Media To Redefine Convenience
New tools allow you to gather a vast array of data about your email recipients, but are you really using it to the fullest? Columnist Andrew King shares some ideas for how to do just that! Andrew King on March 12, 2015 Over the last few years, we’ve seen a number of specialist email analytics … Continue reading Enhance Your Emails With Advanced Analytics Data
Liz MurphyMarch 12, 2015 You know what stinks? Being on the receiving end of “the thrill of the chase.” There is nothing worse than someone being interested in you until they finally catch you; then they tire of you and move on to the next shiny object. (Okay, to be fair, taxes are pretty awful, … Continue reading Why Your Marketing Strategy Should Include a Client Retention Plan
ZOG DigitalMarch 10, 2015 Bust out those bagpipes – St. Patrick’s Day is just around the corner! While we all love a good reason to raise a pint, this Irish saint has a few lessons every marketer can learn from. You don’t need the luck of a four-leaf clover to become the brand your competitors … Continue reading Lucky Is Good – Strategic Is Better: Making Competitors Green With Envy
Shelley PringleMarch 9, 2015 Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Or how incredibly young entrepreneurs achieve success quickly, sometimes cashing out for billions of dollars after a few short years? Or why one athlete … Continue reading Use “Smartcuts” to Build Your Business and Improve the World
Amanda ClarkMarch 9, 2015 Job hunting can be challenging no matter your experience level, but it can be particularly tough for entry-level candidates who may feel that they lack the experience to compete. Coming out of college you may be confident in what you have learned but not have a lot of real-world experience that … Continue reading Showing Your Value On An Entry-Level Resume (EC)
Andrew GazdeckiMarch 7, 2015 What’s the secret to success for today’s new business owners? Engagement. When it comes to marketing, the old approach of general advertising and pitching to customers just won’t work. Customers want to be engaged with, shown that they matter and know that you’re listening. Brands are learning that they must shift … Continue reading Engagement and Marketing
