by ZOG Digital January 25, 2016 Follow @zogdigitalJanuary 25, 2016 Global spending on media is on the rise. McKinsey & Company predicts it to surpass 2 trillion in 2019 due to digital advertising’s 16.1 percent compound annual growth rate (CAGR). For brands looking to maximize profitability and establish awareness as a market leader, every dollar … Continue reading Informed Budget Decisions Earn Market Share
Category Archives: Marketing Guide
Making Sense of Attribution
by James Thomas January 19, 2016January 19, 2016 According to a recent report from SAP Hybris and Forrester Consulting, marketers use an average of 15 siloed data sources to understand their customers. The amount of data available, plus the growth of mobile, social and automation, illustrates just how complicated marketing — and marketing attribution — … Continue reading Making Sense of Attribution
Time To Exercise The Right Brain In Marketing
In a world inundated with messaging and branding, we need to look beyond the numbers and tools and focus on how to connect with people. Columnist Claudine Bianchi explains. Claudine Bianchi on January 15, 2016 This morning, I opened my email and was once again bombarded with more than 300 messages. And yes, I’m using a … Continue reading Time To Exercise The Right Brain In Marketing
How to Write a Great Job Ad
by Personal Branding Blog January 12, 2016January 12, 2016 Job ads are your first communication tool with a candidate and if you want the best ones, you should treat job ads as a marketing item. A well written job ad not only gives you a pool of great candidates but also saves your time and … Continue reading How to Write a Great Job Ad
Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion
Apps are regularly “cleaned out” by 60 percent of smartphone owners, says Yahoo. Greg Sterling on January 7, 2016 Smartphone owners spend nearly 90 percent of mobile device time in apps. However, only a small fraction of the 25 to 40 apps on users’ devices are regularly used; the rest are neglected and eventually replaced … Continue reading Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion
Float Like A Butterfly, Sting Like A Bee: Small Business Tips From Muhammad Ali
by Ali J. Taylor January 3, 2016 Follow @BelMarketingDSJanuary 3, 2016 Muhammad Ali. Cassius Clay. The Greatest. Whatever you call him, there is no disputing that he was one of the greatest heavyweights and sports figures of all time. His influence upon society history, and popular culture are immense. In fact, I’m pretty sure that’s … Continue reading Float Like A Butterfly, Sting Like A Bee: Small Business Tips From Muhammad Ali
Startup Companies That Say They Do No Marketing Are Full of It
by Tim Matthews January 3, 2016 Follow @timmatthewssvJanuary 3, 2016 I was recently at a tech marketing conference in San Francisco, and I once again heard a line from a founder that made me sigh. The trope used to make me groan, but I’ve heard it so often that now I merely sigh and shake … Continue reading Startup Companies That Say They Do No Marketing Are Full of It
Establishing A Small Business Marketing Budget
by Rachel Anderson December 26, 2015December 26, 2015 One of the great small business marketing enigmas is setting a marketing budget. Many small business owners aren’t sure how to set a marketing budget. How much should I spend on marketing? Taking the “wing it” approach will usually lead to overspending and misallocation. Proper planning, strategizing … Continue reading Establishing A Small Business Marketing Budget
4 Great Reasons to Consider Remarketing Ads for Your Business
by John Meyer December 23, 2015 Follow @johnameyerDecember 23, 2015 Four Great Reasons to Consider Remarketing Ads for Your Business With much of today’s global commerce completed online, it is imperative for businesses to maximize their cyber advertising efforts by aggressively tracking visitors to their respective websites. Tracking alone is not enough, however, as sales … Continue reading 4 Great Reasons to Consider Remarketing Ads for Your Business
Don’t Become a Marketing Dinosaur [Infographic]
by Rachel Parker December 23, 2015 Follow @resonancecontDecember 23, 2015 As we prepare to wrap up another year (already???), many of my marketing peers are turning their thoughts to what 2016 — and the years beyond — will hold for their careers. Not so long ago, staying relevant in the marketing world was a pretty … Continue reading Don’t Become a Marketing Dinosaur [Infographic]
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