by Jonathan Bright December 21, 2015 Follow @SoutherlyCommsDecember 21, 2015 The pressure of a positive image directly affecting the bottom line is driving this digital economy Normally for the Christmas-themed article I’d wonder how I’m supposed to make the link between content marketing and Christmas. Something, something, mince pie. How do you write a Yule … Continue reading “Good Will Toward Men”: The Strategy That’s Not Just for Christmas
Category Archives: Marketing Guide
Death Of The Salesman? And What Would That Mean For Marketers?
As the role of the stereotypical salesperson fades, what will emerge? Columnist Claudine Bianchi sees a blurring of marketing and sales as engagement becomes a priority. Claudine Bianchi on December 18, 2015 A lot of surveys and research out there suggest that the days of the salesperson is gone. And you know what? I agree. … Continue reading Death Of The Salesman? And What Would That Mean For Marketers?
The Modern Marketing Reality: Marketing Starts with a Quota [Infographic]
by Carrie Holmes December 7, 2015 Follow @CrHolmes88December 7, 2015 A few weeks ago we talked about the Death of the Sales Funnel with buyers calling the shots for how, where and when they want to talk to sales. The flip side of the coin is the transformation of marketing and their role in the … Continue reading The Modern Marketing Reality: Marketing Starts with a Quota [Infographic]
Ultra Direct Marketing For Startups
by Chris Lake December 7, 2015 Follow @DigitalDockUKDecember 7, 2015 Increasing brand awareness is essential for a business, particularly for a startup eager to have a successful launch. Just how to stand out from the crowd is a difficulty many face and struggle with, despite there being a low-key, effective medium, ignored by the majority … Continue reading Ultra Direct Marketing For Startups
The Marketer’s Holiday GIF Guide
by Todd Grennan December 1, 2015December 1, 2015 GIFs are finally having their moment. After years of being ignored and dismissed as old (which they are, in computer-years, anyway) and goofy (it’s part of the charm!), in recent years people have begun embracing GIFs in all their simple, old school glory. And why not? They’re … Continue reading The Marketer’s Holiday GIF Guide
Forget About The Perfect Time, Do It Today!
by Ty Rothstein November 23, 2015 Follow @https://twitter.com/AmitiRothsteinNovember 23, 2015 “For all of the most important things, the timing always sucks. Waiting for a good time to quit your job? The stars will never align and the traffic lights of life will never all be green at the same time. The universe doesn’t conspire against … Continue reading Forget About The Perfect Time, Do It Today!
The 4 Worst Lies Other Marketers Tell
From pay-to-play awards to fabricating a disaster, some marketing maneuvers are truly deceptive. Columnist David Rodnitzky explains why you should pass on these sketchy tactics, even though they sometimes end up driving sales. David Rodnitzky on November 19, 2015 While the best customer relationships are based on authenticity and trust, there are countless examples of … Continue reading The 4 Worst Lies Other Marketers Tell
Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions
The pre-built content, workflows and benchmarks are available for healthcare, travel, finance, manufacturing and retail verticals. Barry Levine on November 19, 2015 A hotel chain uses a marketing automation system in ways similar to others in its industry, but differently from, say, a hospital. With that in mind, marketing automation platform Act-On is today launching … Continue reading Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions
Here’s How Marketing Tech Is Different This Holiday Season
Three marketers tell us what new trends and tools they’re seeing in actual use this year, compared to last. Barry Levine on November 16, 2015 Like parents with young children, marketers with marketing technology can see a new level of maturity in each new holiday season. As we enter this year’s holidays, I checked with … Continue reading Here’s How Marketing Tech Is Different This Holiday Season
How A Dip In Overstock’s Organic Rankings Contributed To An 17% Stock Drop
Overstock saw a large drop in their stock price today. A contributor to the decline was an Google algorithm shift. Greg Finn on November 10, 2015 Much to the chagrin of shareholders, Overstock.com stock dropped a whopping 17.24% today. Why? According to the earnings report a major portion of the decline was due to a … Continue reading How A Dip In Overstock’s Organic Rankings Contributed To An 17% Stock Drop
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